Observed Signal · Sep 1, 2026 · Market Signal · Source: Goldbach Group · Impact: 3.5/5
Swiss Radioworld heisst neu Goldbach Audio
Die Vermittlerin für Radio- und Audiowerbung Swiss Radioworld tritt ab dem 1. September 2026 unter dem Namen Goldbach Audio auf.
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Swiss Radioworld to Rebrand as Goldbach Audio
Effective September 1, 2026, Swiss audio sales house Swiss Radioworld has officially rebranded as Goldbach Audio, aligning closely with parent company Goldbach Group (part of TX Group). Announced by Managing Director Ralf Brachat at Zurich's Radio Night event on August 26, the rebrand reflects the company's evolution from traditional radio to a digital audio ecosystem encompassing podcasts, streaming, and upcoming programmatic booking capabilities for linear radio launching this autumn. Despite the name change and a new sound logo, Goldbach Audio's core team, client contacts, and services remain completely unchanged, with no associated workforce reductions. Under Brachat's continued leadership, the transition aims to streamline cross-media campaign planning. The launch event concluded with a live performance by Swiss songwriter Marc Sway in partnership with Volvo.
Gina Schuler Named Head of Audio/Video at Somedia
Somedia has appointed Gina Schuler (34) as head of Audio/Video for Radio Grischa and TV Südostschweiz. She will assume the role on 15 September 2026, succeeding Stefan Nägeli, who leaves the position on 1 September 2026 to become editor-in-chief at the TV channel MySports. As Audio/Video head, Schuler will join Somedia's three-person editorial board alongside Nikola Nording and Joachim Braun. Schuler previously worked eight years at SRF (most recently as a format developer in entertainment), began her career at Watson, and holds degrees from ZHAW and a 2023 Master's in Digital Management from Hyper Island, London.
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