Observed Signal · Sep 15, 2026 · Market Signal · Source: Coles Group · Impact: 5/5
Coles serves up new Curtis Stone collection made for easy Summer entertaining
Coles is bringing back the lost art of spontaneous summer entertaining with the launch of the new Curtis Stone Summer Entertaining Collection.
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Kohl's Expands Home Line with Martha Stewart, Bobby Flay
Kohl’s announced new kitchen products from Martha Stewart and Bobby Flay as part of a wider effort to grow its home assortment. The Martha Stewart lineup will include core kitchen electrics such as mixers, griddles, slow cookers and milk frothers and will expand into home fragrance with a candle collection. Beginning in September, the Bobby Flay collection will add stainless steel and ceramic cookware sets plus individual frying pans. The article also notes Kohl’s broader merchandising moves, including earlier integrations of MAC Cosmetics and YSL Beauty into Sephora at Kohl’s locations and recent SO brand updates.
M&S Marketing Director: Campaigns Are Only 10% of Marketing
Sharry Cramond, marketing director at Marks & Spencer, explains that marketing extends far beyond advertising campaigns, which she says account for less than 10% of marketing. She discusses her career path through Kraft, Tesco and Coles, M&S’s strategy to double its food business and grow fashion/home/beauty online, the importance of clear team goals, local store-run social accounts (Facebook and TikTok) that reach millions weekly, agency and media partnerships (Mother, Mindshare) and an unconventional LinkedIn-led launch appointing Gillian Anderson as a campaign 'chief compliments officer'. She also describes internal practices for alignment such as 'blue pins' and an AI specialist colleague called 'AI Di'.
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