Observed Signal · Jun 17, 2026 · Market Signal · Source: Saint Elmo's · Impact: 3/5
Erste Markenkampagne „Alles wird Allright“: Allright und Saint Elmo's Hamburg verwandeln Rechtsstress in Gelassenheit
Wer gekündigt, geblitzt oder zu viel Miete gezahlt hat, ist meistens vor allem eines: überfordert. Von allem. Genau dann braucht es jemanden, der sich kümmert. Und ab sofort kümmert sich: Allright! Diese Erleichterung stellt die erste Markenkampagne „Alles wird Allright“ von Allright in den Mittelpunkt. Entwickelt und umgesetzt von Saint Elmo’s Hamburg, positioniert sich das Legal-Unternehmen erstmals als sichtbare verbrauchernahe Marke und zeigt, dass Rechtsberatung verständlich, unkompliziert und auf Augenhöhe passieren kann.
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Dallmayr launches new umbrella campaign for Italian coffee moments at home
Dallmayr, the German premium coffee brand, has launched a new umbrella brand campaign titled 'Jedes Mal besonders' (Every time special). The campaign aims to position Dallmayr as the brand for special coffee moments at home, evoking Italian café culture. The centerpiece is a 20-second TV commercial created by agencies Fantomas and Saint Elmo's, with production by E+P Commercials, directed by Duncan Winecoff. The spot features a couple dressing up for a fancy restaurant but ultimately enjoying coffee at home, reminiscent of a recent Frosta campaign. The campaign includes five TV and digital spots for Dallmayr's product ranges: Prodomo, Crema d’Oro, Home Barista, and Röstkunst, each telling a distinct coffee moment. The commercials will run online from now until end of November, and on linear TV from October 26 to November 15.
Penny Rewards Funny TikTok Comments with Shopping Vouchers
German discount supermarket chain Penny has launched an interactive TikTok campaign called 'Comment Coupons' to reward users who post particularly funny and creative comments on its videos. Running from June 1 to the end of September, the campaign uses a proprietary AI scoring system to evaluate comments based on community resonance and content relevance, assigning voucher values of 10, 25, or 50 euros. So far, over 4,000 comments have been rewarded with a total of 45,000 euros in vouchers. The campaign was developed by lead creative agency Saint Elmo's, with social media execution by Charles & Charlotte, media planning by Pion3ers, and AI support from Plan.Net Belgium. Digital out-of-home billboards in eight German cities also displayed rewarded comments. The initiative aims to strengthen Penny's brand platform 'Echte Freude' (Real Joy).
Mutiger als TikTok: PENNY würdigt Kommentator:innen als Co-Creator und belohnt unterhaltsame Kommentare.
PENNY würdigt erstmals die Rolle von Kommentierenden als kreative Treiber sozialer Plattformen und prämiert User-Generated Entertainment mit Coupons von bis zu 50 Euro.
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