Observed Signal · Aug 20, 2026 · Market Signal · Source: Kadam · Impact: 3.5/5
Managing CPC Campaigns with Auto Rules
Create and manage Auto Rules for CPC campaigns in Kadam. Start, stop, and delete rules and use built-in bid protection...
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
OpenAI Enables CPC Ads in ChatGPT
OpenAI has activated cost-per-click (CPC) advertising inside ChatGPT and is recruiting its first advertising marketing science leader. Screenshots of an ads manager reviewed by Digiday show advertisers can set bids between $3 and $5 per click. The move follows an earlier CPM-based launch and responds to falling impression prices (reported CPMs down from ~$60 at launch to as low as $25). The marketing science hire will build advertiser measurement and attribution, run incrementality and geo experiments, work with measurement partners and clean-room providers, and embed privacy-first aggregated measurement. Industry observers say CPC is crucial to attract performance advertisers and to let marketers compare OpenAI results with other platforms like Google and Meta.
HilltopAds Launches Automated Smart CPM
HilltopAds announced the launch of Smart CPM, an automated bidding model for Popunder campaigns that dynamically adjusts bids in real time using live auction data. The feature lets advertisers set CPM limits to control spend and aims to win more impressions at lower prices by paying only what is needed to secure each impression. Smart CPM is available across all Popunder campaigns in the HilltopAds platform and can be enabled within campaign settings. The release positions the product as part of a wider industry shift toward automation and data-driven optimization in ad operations.
ChatGPT Ads Set New Rules for Campaign Planning via JOM
OpenAI expanded ChatGPT Ads to 31 European markets in late August, followed by self-service access via Ads Manager. The media agency JOM analyzes the channel and recommends campaigns built around specific research, comparison, and decision contexts. Key planning element: 'Context Hints' – semantic descriptors of product benefits, target users, and relevant situations, which do not require exact keyword match. JOM advises structuring tests with 5-10 distinct decision contexts per test, with matching creatives and landing pages. Relevance-weighted second-price auction considers context, hints, ad, landing page, and bid. Available campaign types: CPM, CPC, and oCPC with pixel or CAPI tracking. Reporting is aggregated, excluding prompts and chat logs. Meanwhile, Criteo offers ChatGPT Ads in Germany and 30 other European markets, reporting 2,000+ brands using its platform, with higher click and conversion rates.
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