Observed Signal · May 29, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
HilltopAds Launches Automated Smart CPM
HilltopAds announced the launch of Smart CPM, an automated bidding model for Popunder campaigns that dynamically adjusts bids in real time using live auction data. The feature lets advertisers set CPM limits to control spend and aims to win more impressions at lower prices by paying only what is needed to secure each impression. Smart CPM is available across all Popunder campaigns in the HilltopAds platform and can be enabled within campaign settings. The release positions the product as part of a wider industry shift toward automation and data-driven optimization in ad operations.
Feature release from an ad network improving bidding automation for a specific ad format (Popunder); useful to advertisers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- HilltopAds introduced Smart CPM for Popunder campaigns.
- Smart CPM dynamically adjusts bids in real time based on live auction data.
- Advertisers can set CPM limits and enable Smart CPM in campaign settings.
- The feature is available across all Popunder campaigns on the HilltopAds platform.
- Article published via PRNewswire on May 29, 2026.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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