Observed Signal · Sep 17, 2026 · Market Signal · Source: Sharethrough · Impact: 3.5/5
European Media Marketplace appoints Christophe Parcot as Non-Executive Chairman to accelerate its next phase of growth
European Media Marketplace appoints Christophe Parcot as Non-Executive Chairman to accelerate its next phase of growth. September 17, 2026. Read the Press Release →
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Equativ Brings ChatGPT Ads to Brands as Advertising Partner
Equativ, the company formerly known as Sharethrough, announces a new partnership to bring ChatGPT ads to brands, marking a significant product launch and expansion into AI-powered advertising.
Sharethrough is now Equativ: United as One
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now prominently features the announcement 'United as One: Sharethrough is now Equativ' with a link to the press release. The navigation and content have been updated to reflect the Equativ brand, including new product categories and a refreshed article list.
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