Observed Signal · Sep 17, 2026 · Market Signal · Source: Genius Sports · Impact: 4/5
Genius Sports launches Prediction.com, the premium prediction market platform
Genius Sports launches Prediction.com, the premium prediction market platform for comparing probabilities, event contracts and insights. Also, Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts.
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Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts
Genius Sports and TelevisaUnivision announce a partnership to launch immersive Liga MX broadcasts, marking a significant product/media collaboration.
Genius Sports launches real-time moment targeting for brands
Barb, the UK TV measurement body, will take over the running of CFlight, a cross-platform solution for tracking reach and frequency across linear TV and VOD, from January 2024. CFlight was created by NBCUniversal, with the UK version jointly developed by Sky, ITV and Channel 4 in 2021. The move aligns Barb’s audience measurement strengths with CFlight’s cross-screen capabilities as streaming participation grows. Under Barb’s management, the remit has expanded, reflecting updated definitions of fit-for-TV content and potential new streaming members. In campaign reporting, frequency distribution will now show ranges (e.g., 1–2, 3–5, 6–9, 10+). CFlight is slated to launch 13 new traded audiences in Q4 2023, offering buyers more segmentation beyond current adult audiences. Netflix and Disney have signed up to be measured by Barb, with YouTube and TikTok data available at macro levels, and monthly joint industry meetings continuing to guide development.
Genius Sports connects official, real-time NFL data to NFL Gametime on X
Genius Sports has announced a new partnership to bring official, real-time NFL data to NFL Gametime on X, enhancing the fan experience with live data integration.
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