Observed Signal · Sep 9, 2026 · Market Signal · Source: Genius Sports · Impact: 3.5/5
Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts
Genius Sports and TelevisaUnivision announce a partnership to launch immersive Liga MX broadcasts, marking a significant product/media collaboration.
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Genius Sports launches Prediction.com, the premium prediction market platform
Genius Sports launches Prediction.com, the premium prediction market platform for comparing probabilities, event contracts and insights. Also, Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts.
TelevisaUnivision Brings Super Bowl to Upfront
ESPN has agreed with TelevisaUnivision to provide two separate Spanish-language telecasts of Super Bowl LXI in the United States: ESPN Deportes and Univision will each produce their own presentations with dedicated commentary teams, while the English-language telecast will air on ESPN and ABC. The deal expands Spanish-language access ahead of ESPN’s first Super Bowl production and builds on Univision’s prior Spanish-language NFL broadcasts. ESPN and TelevisaUnivision executives framed the move as a way to better reach Hispanic audiences. The launch is part of ESPN’s broader Super Bowl rollout, which may include alternate telecasts (e.g., a ManningCast-style option) and a Disney ad campaign promoting the event. Additional operational details about the Spanish telecasts will be announced later.
TelevisaUnivision Upfront Pitch: 'We Get Hispanics'
TelevisaUnivision positioned its 2026 upfront around a three‑pronged pitch to advertisers: sports, streaming and culture. John Kozack, who recently became President of U.S. Advertising Sales and Marketing after Tim Natividad’s April departure, told AdExchanger the company can deliver advertisers reach into US Hispanic audiences, which he described as a $4 trillion economic force. TelevisaUnivision says ViX is the fastest‑growing U.S. streaming service regardless of language and highlighted ViX MicrO, its short‑form vertical video product airing brand‑sponsored microdramas. The company also announced exclusive Spanish‑language streaming rights in 2027 for the Super Bowl and the Gold Cup and cited internal data that roughly half its audience does not watch English‑language sports elsewhere. Kozack emphasized the company’s audience graph (claimed to reach 98% of US Hispanics) as a solution to underrepresentation in third‑party data.
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