Observed Signal · Sep 9, 2026 · Market Signal · Source: Plausible · Impact: 3/5
Compare funnels over time and track revenue in funnels
You can now compare funnel performance across time periods. Select 'Compare' from the date range picker (or press X) to see conversion rates for both periods side by side at every step, with arrows highlighting increases and declines. Funnels that include any revenue goals now also show total revenue and revenue per visitor at the relevant step.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
FastSpring Launches Funnel Audits: The Ultimate Monetization Insight Engine
FastSpring has launched Funnel Audits, a new monetization insight engine, as announced on September 23rd, 2026. The blog also features new posts on achieving the highest NPS among top MoRs, California SB 122 tax changes, and a partnership with Paysafe.
How to recover lost conversions without adding compliance risk
New blog post: 'How to recover lost conversions without adding compliance risk' published on August 31, 2026. The post discusses Funnel Recovery, a feature that brings back visitors who left a form or booking, using analytics and data activation tools already approved by compliance teams.
Developer Guide: Full-Funnel Conversion Tracking
This developer-focused guide explains how to implement reliable conversion tracking from page view to paid subscription. It recommends a funnel-first mindset (map 3–5 key steps), defines four foundational events (pageview, sign_up_started, sign_up_completed, subscription_created) with code examples for Plausible and PostHog, and describes broader engagement events and what not to track. The article covers attribution (first-touch vs last-touch), exact UTM conventions and storing UTMs in sessionStorage, a 'how did you hear about us' signup field, funnel analysis and segmentation, privacy best practices (avoid third-party cookies, anonymize IP, respect Do Not Track, regional data storage), and a one-day checklist. Recommended tooling includes privacy-focused analytics (Plausible, Fathom), product analytics (PostHog, Amplitude), payment systems (Stripe, Paddle) and error tracking (Sentry).
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