Observed Signal · Sep 23, 2026 · Market Signal · Source: FastSpring · Impact: 3.5/5
FastSpring Launches Funnel Audits: The Ultimate Monetization Insight Engine
FastSpring has launched Funnel Audits, a new monetization insight engine, as announced on September 23rd, 2026. The blog also features new posts on achieving the highest NPS among top MoRs, California SB 122 tax changes, and a partnership with Paysafe.
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Funnel Secures $80M to Boost AI-Driven Marketing Intelligence
Funnel CEO Fredrik Skantze says the company secured an $80 million debt facility from HSBC Innovation Banking and Hercules Capital to fund global expansion, AI-first product development and operational scaling. Funnel is approaching profitability and intends to accelerate conversational analytics and what it calls “agentic measurement” to help marketers navigate a post-cookie landscape. The company has built a platform with 700+ connectors, acquired measurement specialist Adtriba, and serves roughly 2,600 direct customers while reaching about 60,000 brands via ~1,000 media agencies. Skantze highlights customer use cases—including Sephora, which combined Funnel with Hanalytics, BigQuery, dbt and Looker Studio to consolidate reporting—and warns marketers to prioritize clean, unified data before AI experimentation. Funnel cites clients such as Uber, Adidas, ASOS and Samsung.
How to recover lost conversions without adding compliance risk
New blog post: 'How to recover lost conversions without adding compliance risk' published on August 31, 2026. The post discusses Funnel Recovery, a feature that brings back visitors who left a form or booking, using analytics and data activation tools already approved by compliance teams.
Funnel Is Collapsing: Affiliate Marketing's Next Chapter
Hello Partner’s Affiliate Pulse (published 2026-07-07) reports on emerging shifts in affiliate and creator-led marketing: interviews and panels at recent industry events discussed a 'collapsing' marketing funnel, channel convergence, and the evolving creator economy. impact.com’s San Sareen (RVP EMEA) highlighted data gaps and the need for technology-enabled measurement before strategic convergence can follow. The newsletter also previews coverage from Partnership Day and IPX, notes PI LIVE’s new Influencer & Commerce Summit, features APMC columnist Annalena Bauer on the German market, and includes an industry insight from Julian Roberto Henrichs warning publishers against artificially inflating traffic via forced new tabs/popups.
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