Observed Signal · Sep 9, 2026 · Market Signal · Source: Acast · Impact: 3.5/5
Acast appoints Liv Sandberg as EVP, Europe
Senior commercial leader joins from TikTok to run Acast's European business. Announced September 9, 2026.
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AudioStack Appoints Alexis van de Wyer as New CEO
AudioStack, an enterprise platform for AI-driven audio production, has appointed Alexis van de Wyer as CEO while founder Timo Kunz will continue to lead technology and product innovation. van de Wyer, an early investor and former AdsWizz CEO with experience at eBay, was previously AudioStack’s president and brings 25 years in digital audio, SaaS and ad tech. AudioStack also named Erik Barraud as chief product officer and highlights recent senior hires including Silke Zetzsche (VP global commercial partnerships - agency & ad tech), Marsha Fischer (VP publisher partnerships) and Jérôme Noel (head of engineering). The company says it is scaling across North America and Europe and works with clients and partners such as iHeart, Publicis Groupe, Acast, OMC, Havas, Octave and REWE Group.
Podcast Day 2026: Spotify, Acast Reveal Audio-Video Trends
On International Podcast Day, new reports from Spotify and Acast highlight the growing convergence of audio and video in podcasting. Spotify's Culture Next 2026 report, focusing on Gen Z, reveals a 55% increase in video share among 14-18 year olds in Germany over 18 months, coining the trend 'Eye Pods'. Acast's Podcast Pulse 2026 survey, covering 4,500 fans across 13 markets, shows 88% of listeners also watch podcasts as video, and 63% switch formats mid-episode. Both studies emphasize the importance of social media clips for discovery, with 51% of fans finding new shows via social clips. Additionally, a brand podcast guide advises companies on strategic planning, resource allocation, and long-term commitment, emphasizing relationship-building over short-term metrics.
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