Observed Signal · Feb 12, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
AudioStack Appoints Alexis van de Wyer as New CEO
AudioStack, an enterprise platform for AI-driven audio production, has appointed Alexis van de Wyer as CEO while founder Timo Kunz will continue to lead technology and product innovation. van de Wyer, an early investor and former AdsWizz CEO with experience at eBay, was previously AudioStack’s president and brings 25 years in digital audio, SaaS and ad tech. AudioStack also named Erik Barraud as chief product officer and highlights recent senior hires including Silke Zetzsche (VP global commercial partnerships - agency & ad tech), Marsha Fischer (VP publisher partnerships) and Jérôme Noel (head of engineering). The company says it is scaling across North America and Europe and works with clients and partners such as iHeart, Publicis Groupe, Acast, OMC, Havas, Octave and REWE Group.
Leadership hires at an AI-native audio production vendor signal scaling and potential influence on programmatic audio production and creative workflows, but this is company-level rather than industry-shifting.
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Key Takeaways & Evidence Grounding
- AudioStack appointed Alexis van de Wyer as chief executive officer.
- Founder Timo Kunz will continue to lead the company's technology development and product innovation.
- Erik Barraud was appointed chief product officer.
- Recent senior hires include Silke Zetzsche (VP global commercial partnerships - agency & ad tech), Marsha Fischer (VP publisher partnerships) and Jérôme Noel (head of engineering).
- AudioStack lists clients and partners including iHeart, Publicis Groupe, Acast, OMC, Havas, Octave and REWE Group.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AudioStack Joins Agentic Advertising Organisation
AudioStack, an agentic audio production platform for media and advertising, announced on 2026-08-11 that it has become a member of the Agentic Advertising Organisation (AAO). The membership extends AudioStack's support for industry efforts to shape agentic advertising. The announcement was published on ExchangeWire.
Audion Raises $15M Series B to Scale AI Audio Ads
Audion, an AI-driven audio advertising platform co-founded by Kamel El Hadef and Arthur Larrey, announced a $15M Series B to scale its technology that treats audio as a full-funnel performance channel. In a MarTech Series interview, co‑CEO Kamel El Hadef described Audion’s differentiation as the combination of AI models plus proprietary listening data from direct integrations with creators and audio publishers across five markets. The company emphasises contextual, consent-based targeting (primarily mobile device IDs) and real‑time AI-based contextual analysis to avoid reliance on third‑party cookies or personal identifiers, positioning audio for measurable campaign outcomes and faster brief-to-activation timelines.
Audion Expands into DACH with Ina Börner at Helm
French digital-audio specialist Audion has named Ina Börner Head of Sales & Market Growth DACH to drive the company's expansion in Germany, Austria and Switzerland. Börner will report to Audion co-founder Kamel El Hadef and is responsible for consolidating and scaling the firm’s business activities across the DACH region. Audion — present in France, Italy, the UK, Belgium and the Netherlands — positions itself as a marketplace for digital audio advertising with an AI-powered platform that combines a podcast CMS, monetization tools and advertising solutions. The company says it has run several hundred digital audio campaigns in Germany recently. Börner previously held senior business-development roles at Rocket Fuel and Miq and founded consultancy No Dirty Talk to support adtech expansion into DACH.
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