Acast

Acast runs a two-sided audio marketplace built on owned software infrastructure. On the supply side, it gives podcasters and publishers hosting, CMS, analytics, distribution and monetisation tools. On the demand side, it gives advertisers and agencies access to podcast inventory through managed sales, automated marketplace trading and self-serve buying. This structure lets Acast create value by aggregating podcast inventory, improving monetisation for creators, and packaging measurable audio reach for advertisers.

Acast is a Swedish podcast infrastructure and monetisation company. It provides a B2B platform for podcast creators, publishers and networks to host, manage, distribute and analyse podcasts, and it operates an advertising marketplace through which brands and agencies can buy podcast inventory via direct sales, programmatic transactions and self-serve tools.

The company makes money primarily by taking a share of advertising spend flowing through its marketplace and monetisation tools. Additional revenue comes from software subscriptions for podcast hosting and related creator services, as well as smaller subscription-linked revenue from premium listener offerings. Its customers are mainly podcast creators, publishers, networks, advertisers and media agencies, with some listener-facing subscription functionality sitting on top of the creator ecosystem.