Acast

The business model combines B2B SaaS-style platform fees with media sales and services. On the supply side, Acast offers an all‑in‑one podcast hosting and CMS platform that helps creators and publishers manage, distribute and monetise their shows. This creates aggregated, structured podcast inventory and data. On the demand side, it operates an advertising marketplace that connects advertisers and agencies with this inventory using dynamic ad insertion and programmatic trading, as well as curated sponsorships and host‑read campaigns. The company further extends value through in‑house production services and through data products based on the Podchaser metadata platform, which enhance targeting, discovery and measurement for advertisers and industry stakeholders.

Acast is a Sweden-based podcast technology company providing hosting, content management, distribution and monetisation infrastructure for audio creators. Its core platform lets podcasters and publishers upload and manage shows, distribute them to major listening apps, and track performance and revenue using analytics.

The company generates revenue through paid hosting tiers for creators, advertising sales via its podcast advertising marketplace (including programmatic and sponsorships), and production services. Its paying customers are podcasters, podcast networks, media owners and brands or agencies purchasing podcast advertising and sponsorships, as well as marketers and researchers using its podcast metadata products via Podchaser.