Acast
Podcast hosting and advertising marketplace for creators, publishers and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Acast AB (publ)
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Sweden
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Ticker
- ACAST
- Official website
- acast.com
What Acast does
Acast runs a two-sided audio marketplace built on owned software infrastructure. On the supply side, it gives podcasters and publishers hosting, CMS, analytics, distribution and monetisation tools. On the demand side, it gives advertisers and agencies access to podcast inventory through managed sales, automated marketplace trading and self-serve buying. This structure lets Acast create value by aggregating podcast inventory, improving monetisation for creators, and packaging measurable audio reach for advertisers.
Category differentiation
Acast is not a consumer podcast listening app like Spotify or Amazon Music. It is primarily podcast infrastructure and monetisation software plus an advertising marketplace for creators, publishers and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Acast is a Swedish podcast infrastructure and monetisation company. It provides a B2B platform for podcast creators, publishers and networks to host, manage, distribute and analyse podcasts, and it operates an advertising marketplace through which brands and agencies can buy podcast inventory via direct sales, programmatic transactions and self-serve tools. The company makes money primarily by taking a share of advertising spend flowing through its marketplace and monetisation tools. Additional revenue comes from software subscriptions for podcast hosting and related creator services, as well as smaller subscription-linked revenue from premium listener offerings. Its customers are mainly podcast creators, publishers, networks, advertisers and media agencies, with some listener-facing subscription functionality sitting on top of the creator ecosystem.
Company news briefing
Briefing updated:
Acast continues to advance its 2028 EBIT targets, underpinned by 29% organic growth for the first half of 2026 and ongoing programmatic expansion through Amazon DSP inventory integration. The company strengthened its commercial leadership with the appointment of former TikTok executive Liv Sandberg as EVP for Europe, alongside a strategic partnership with Kit to broaden creator opportunities across podcasts and newsletters.
Business model & monetisation
Acast primarily uses a percentage take-rate on advertising spend transacted through its marketplace, including direct sponsorships, dynamically inserted audio ads and programmatic campaigns. It also charges SaaS-style fees for podcast hosting and platform tiers, supports self-serve campaign budgets with minimum spend thresholds, and earns smaller revenue shares from premium subscription products tied to exclusive podcast content.
- Podcast advertising marketplace
- Percentage take-rate on direct and programmatic ad spend
- Podcast hosting and creator platform tiers
- SaaS / software subscription
- Self-serve ad buying
- Platform spend with campaign minimums
- Premium podcast subscriptions
- Content / media subscription and revenue share
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Libsyn
Podcast hosting and monetisation platform for creators and advertisers.
- Audacy
US audio broadcaster, streaming platform, podcast network and ad seller.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Podcast Day 2026: Spotify, Acast Reveal Audio-Video Trends
Podcast Advertising · Recorded impact score: 3/5
On International Podcast Day, new reports from Spotify and Acast highlight the growing convergence of audio and video in podcasting. Spotify's Culture Next 2026 report, focusing on Gen Z, reveals a 55% increase in video share among 14-18 year olds in Germany over 18 months, coining the trend 'Eye Pods'. Acast's Podcast Pulse 2026 survey, covering 4,500 fans across 13 markets, shows 88% of listeners also watch podcasts as video, and 63% switch formats mid-episode. Both studies emphasize the importance of social media clips for discovery, with 51% of fans finding new shows via social clips. Additionally, a brand podcast guide advises companies on strategic planning, resource allocation, and long-term commitment, emphasizing relationship-building over short-term metrics.
- Spotify's Culture Next 2026 report shows a 55% increase in video share of podcast streams among 14-18 year olds in Germany over 18 months.
- Acast's Podcast Pulse 2026 survey of 4,500 podcast fans across 13 markets found that 88% also watch podcasts as video.
Acast appoints Liv Sandberg as EVP, Europe
Recorded impact score: 3.5/5
Senior commercial leader joins from TikTok to run Acast's European business. Announced September 9, 2026.
Acast appoints Mark Bulling as VP Product
Recorded impact score: 3/5
Acast announces the appointment of Mark Bulling as VP Product.
Acast and Kit Partner to Fuel Creator Expansion Across Podcasts and Newsletters
Recorded impact score: 3.5/5
Acast Classics: Interview with Carrie Jade Does Not Exist
Recorded impact score: 3/5
In this interview, journalist and co-host of Carrie Jade Does Not Exist, Katherine Denkinson, talks to us about her experience making the podcast, working with Sue Perkins and the legacy the show has garnered since its release.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Ad Ops Manager(Senior) | Sales: Sales Global Ad-Ops | Sydney | |
| Senior Data Analyst(Senior) | ProdDev: ProdDev Global Engineering | Stockholm / Sweden - Remote | |
| Praktikum 3 Monate bei Acast Creative Studios Germany in der Podcastredaktion(Intern) | Creator Network: Creator Network Local Production | Berlin, Munich | |
| Content Manager(Mid-Level) | Creator Network: Creator Network Local General | Mexico City |
Explore company relationships
Questions about Acast
What is Acast?
Acast is a podcast hosting, distribution, analytics and advertising marketplace platform for creators, publishers, networks and advertisers.
Who uses Acast?
Podcast creators, publishers, podcast networks, advertisers and media agencies use Acast; listeners may also access premium subscriptions through creator offerings.
How does Acast make money?
Acast mainly earns a share of podcast advertising spend, with additional revenue from hosting subscriptions, self-serve ad buying and smaller premium subscription-related income.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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