Observed Signal · Jun 3, 2026 · Market Signal · Source: Relevant Digital · Impact: 4/5
UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention.
The UK Competition and Markets Authority has ordered Google to let publishers opt out of having their content used in AI search features, AI training, and fine-tuning without losing visibility in Google Search, a move it describes as a world first.
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Recent verified developments and strategic activity across this market segment.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
The Trade Desk has launched Zuma, its biggest update to the Kokai DSP in three years, adding new agentic AI tools, automated audience building and a simplified campaign interface. A new Koa Assistant lets buyers interact with AI agents for tasks including audience creation, frequency optimisation, campaign setup and performance analysis.
Ströer launches AI Conversational Story native ad
Ströer and its subsidiary Seeding Alliance have launched AI Conversational Story, an AI-driven native-advertising format that embeds an interactive chatbot inside native teasers and advertorials. Users can ask product- or service-specific questions in real time; chat responses are restricted to advertiser-provided or predefined content to prevent hallucinations and protect brand safety, while anonymized dialog data can be used to optimize creative, targeting and for retargeting. The format runs across Seeding Alliance’s premium publisher network of 250+ publishers, reaching 57.5 million users and including t-online, GMX, Web.de, Sport1 and regional outlets. It is bookable immediately, billed on a cost-per-view (CpV) basis (excluding ad-impression charges), and the offering covers assistant concepting, content and asset creation, technical setup, ongoing optimization, reporting and measurement. Recommended campaign duration is eight to twelve weeks.
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