Observed Signal · Aug 27, 2026 · Market Signal · Source: Relevant Digital · Impact: 4/5

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

Executive Signal Summary

The Trade Desk has launched Zuma, its biggest update to the Kokai DSP in three years, adding new agentic AI tools, automated audience building and a simplified campaign interface. A new Koa Assistant lets buyers interact with AI agents for tasks including audience creation, frequency optimisation, campaign setup and performance analysis.

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Primary Source Grounding & Direct Attribution

Direct Origin Attribution

Primary Reporting: Relevant Digital•Published: Aug 27, 2026

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