Observed Signal · Sep 10, 2026 · Market Signal · Source: De Rigo · Impact: 3/5
Yalea presenta la nuova campagna FW26/27: “FEEL MORE. SEE BEYOND”
De Rigo's Yalea brand launches its new FW26/27 advertising campaign titled 'FEEL MORE. SEE BEYOND'.
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Zalandos Herbst/Winter 2026 Kampagne „Inner Voices“ verwandelt tägliche Stil-Dilemmas in eine filmische Erzählung
Zalando launches its Herbst/Winter 2026 campaign 'Inner Voices' featuring Lily Collins, transforming daily style dilemmas into a cinematic narrative. The campaign is highlighted as a major corporate announcement on the newsroom.
TBWA Zurich launches Rivella campaign celebrating spontaneity
TBWA\Zürich has created a new image campaign for Swiss beverage maker Rivella under the claim “Und dein Durst sagt ja” as part of a post-win repositioning. The work centers on two 20-second films (for TV, online video and social) directed by Danish duo Vida and produced by TBWA’s internal ViDo unit. The campaign also includes two key visuals showing opened Rivella bottles, and uses a younger, more lively visual language. Media formats named for rollout include TVC, online video, social, digital-out-of-home (DOOH), large-scale Branding Days and display ads. Publicis Media handled media planning and ACE2ACE handled DOOH planning. TBWA’s internal Buzz unit will execute additional social activations planned for late summer and autumn. Francesco Camenzind (Rivella Brand Manager) is quoted on the new brand positioning.
Rhone shifts to brand-building with NYC campaign
Rhone launched a new brand campaign, “A Love Letter to NYC,” as it pivots from performance-focused marketing to upper-funnel brand building amid growth in retail and wholesale. The campaign — created in-house and with media handled by Kepler Group, the brand’s media agency of record — spans linear and connected TV, social, direct mail, print, out-of-home, and in-store activations, including Citi Bike dock takeovers and a Flatiron store photo booth. Bethany Evans, who became Rhone’s chief marketing officer in November 2024 after more than five years at The North Face, says the effort highlights the brand’s move to an omni-channel approach and reflects an evolution in performance apparel. Rhone operates a flagship in Flatiron, is headquartered in Stamford, Connecticut, has more than 20 U.S. retail stores and expanded wholesale partnerships including Bloomingdale’s.
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