Observed Signal · Aug 31, 2026 · Market Signal · Source: Zalando · Impact: 3.5/5
Zalandos Herbst/Winter 2026 Kampagne „Inner Voices“ verwandelt tägliche Stil-Dilemmas in eine filmische Erzählung
Zalando launches its Herbst/Winter 2026 campaign 'Inner Voices' featuring Lily Collins, transforming daily style dilemmas into a cinematic narrative. The campaign is highlighted as a major corporate announcement on the newsroom.
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s.Oliver Campaign with Heidi Klum Returns to Physical Touchpoints
German fashion brand s.Oliver has launched a new brand campaign featuring Heidi Klum, called 'Casual since forever'. The campaign, developed by agency Jung von Matt, emphasizes an omnichannel approach, combining digital channels with physical touchpoints such as (D)OOH and print. The campaign runs from September 10 to October 31, 2026, targeting women aged 25-45, aiming for at least 200 million gross contacts. Media planning and buying are handled by Munich-based agency Slash, with whom s.Oliver has collaborated since January 2025 on a full-funnel approach. The campaign is part of s.Oliver's strategy to strengthen its positioning as a 100% casual brand, and it marks a shift from previous digital-heavy campaigns to a more balanced media mix.
2026 ist das neue 2016: Wie Zalando Mode, Kultur und Technologie zusammenbrachte
Zalando's new article discusses how the company brought together fashion, culture, and technology in 2026, reflecting on trends and innovations.
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