Observed Signal · Sep 23, 2026 · Market Signal · Source: Kevel · Impact: 4/5
On-Site Meets Off-Site: Inside the Partnership Fixing Retail Media's Fragmentation Problem
The Trade Desk's Matthew Fantazier explains how a new Kevel, Dollar General and Trade Desk partnership connects on-site and off-site retail media into one measurable campaign, and why he thinks the term “retail media” disappears within five years.
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1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
addiscovery.ai adopts agentic standard brand.json
addiscovery.ai has published a live brand.json manifest, establishing machine-readable autonomous agent delegation capabilities under protocol specifications.
addiscovery.ai adopts agentic standard adagents.json
addiscovery.ai has published a live adagents.json manifest, establishing machine-readable autonomous agent delegation capabilities under protocol specifications.
addiscovery.ai authorizes AI sales agent Sales agent operated by Addiscovery for onboarded European publisher inventory; this domain itself carries no ad inventory.
addiscovery.ai has authorized Sales agent operated by Addiscovery for onboarded European publisher inventory; this domain itself carries no ad inventory. (https://addiscovery.ai/mcp) to execute autonomous direct sales and programmatic deals via AdCP protocol.
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