Observed Signal · Jul 22, 2026 · Market Signal · Source: Scorpion · Impact: 4/5
Scorpion is Now a Technology Partner Supporting Advertising in ChatGPT, Bringing ChatGPT Ads to Local Businesses
Scorpion announces its new role as a technology partner supporting advertising in ChatGPT, enabling local businesses to leverage ChatGPT ads.
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Scorpion Summit Aims at AI-Powered Home Services Marketing
Scorpion, a provider of digital marketing solutions for local businesses, hosted the Home Services Growth Summit on September 1, 2026. The virtual event brought together OpenAI, TikTok, ServiceTitan, Thumbtack, and Powerhouse Consulting Group to discuss the shift to AI-powered search and advertising. Sessions covered topics like ChatGPT Ads, AI's impact on local search visibility, short-form video marketing, and reporting. Scorpion's CRO Jamie Adams emphasized that homeowners are searching differently and that contractors need to adapt to remain visible. The summit aimed to provide direct insights from these platforms without sales pitches, helping home services businesses navigate the evolving advertising landscape.
Yelp Advertising Is Back at Scorpion. Here's What It Means for Your Business.
Scorpion announces the return of Yelp Advertising, a new offering for its clients, with a dedicated article explaining the implications for businesses.
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