Observed Signal · Sep 14, 2026 · Market Signal · Source: pilot (pilot Agenturgruppe) · Impact: 3.5/5
clever fit vergibt Media-Etat an pilot Nürnberg
pilot Nürnberg hat den Media-Etat von clever fit gewonnen.
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clever fit vergibt Media-Etat an pilot Nürnberg
clever fit hat seinen Media-Etat an pilot Nürnberg vergeben. Dies ist ein neuer Kunden- und Etatgewinn für die Agenturgruppe.
Omnicom Media Leads Germany New Business Ranking in H1 2026
COMvergence's New Business Barometer for Germany recorded 77 pitches with a net volume of USD 844 million in the first half of 2026. Omnicom Media led the agency group ranking with a net gain of USD 188 million, including USD 148 million from eleven new clients and retained accounts for Dyson and IBM. The Pilot Group, an independent agency, achieved the highest retention rate of 80% with a net volume of USD 126 million, securing second place. Mediaplus of the Serviceplan Group followed in third with nine client wins and a net volume of USD 37 million. The three largest pitches were for Jaguar Land Rover, Deutsche Postcode Lotterie, and Dyson, totaling USD 230 million. Following the acquisition of IPG Mediabrands, Omnicom consolidated its new business figures from Q1 2026.
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