Observed Signal · Sep 8, 2026 · Market Signal · Source: HERE Technologies · Impact: 5/5
The value of maps is won or lost in mapmaking
New blog post by Menghan Cui published on 08 Sep 2026, discussing the importance of mapmaking in delivering value from maps.
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1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
The mobility industry’s next challenge isn't data. It's decisions
New blog post by Menghan Cui discusses turning real-time data into decision-ready intelligence, highlighting HERE's focus on data-driven decision-making.
Why CTV Matters But Not Alone: How Planners Miss The Conversion Layer
Ogury argues that running CTV campaigns in isolation leaves a conversion gap because smart TVs identify households, not people. Citing YouGov, Omdia, Magnite, and eMarketer, the post says planners should apply one persona definition across CTV and mobile, with campaign-level measurement, to connect CTV reach to mobile action. The article is a thought-leadership blog, not an earnings or product announcement.
Preise für MindManager: Lohnt sich die Anschaffung oder sollten Sie Infinity Maps in Betracht ziehen? 2026
New blog post published on 16.09.2026 comparing MindManager pricing with Infinity Maps, suggesting consideration of Infinity Maps as an alternative.
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