Observed Signal · Sep 21, 2026 · Market Signal · Source: HERE Technologies · Impact: 3/5
The mobility industry’s next challenge isn't data. It's decisions
New blog post by Menghan Cui discusses turning real-time data into decision-ready intelligence, highlighting HERE's focus on data-driven decision-making.
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Turning Data Deluge into Decision-Making Fuel
Analytic Partners' Preeti Croke shares lessons from industry events on how brands can transform vast amounts of data into actionable insights. The article emphasizes breaking down organizational silos, adopting a shared taxonomy, and not outsourcing human judgement to AI. It highlights the importance of balancing global consistency with local relevance, using examples like Guinness's 'Lovely Days' campaign. It also stresses that consumers are partners, not datapoints, as demonstrated by Oscar Mayer's Wienermobile activation. The core message is that while data and AI can organize and inform, the final decisions and human connections remain central.
PubMatic Launches Decision Fabric: The Intelligence Layer of the Open Internet
New blog post introduces Decision Fabric, described as the intelligence layer of the open internet, and a partner perspective on InPowered and advanced decisioning.
Truck data is everywhere. Real decisions are the hard part
New blog post on HERE360: 'Truck data is everywhere. Real decisions are the hard part' by Louis Boroditsky, published 09 Sep 2026, categorized under Fleet Management.
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