Observed Signal · Jul 31, 2026 · Market Signal · Source: ITV Investor Relations Monitor 3 · Impact: 4/5
ITV Announces 2026 Interim Results for the Six Months Ended 30 June 2026
We have announced our results for the six months ended 30th June 2026. The results include a link to view the release, presentation, and webcast.
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GVTLabs launches AskGVT to make video content searchable
GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.
CTV Advertising Guide 2027 Now Available for Download
VideoWeek has announced the availability of the CTV Advertising Guide Europe 2027, a free resource providing insights into the rapidly evolving CTV advertising market in Europe. The guide includes landscape maps for five European markets, an interview with Lisa Rousseau from Prime Video Advertising, and market data from IAB Europe and EMARKETER. It also features contributions from major industry players such as Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, and WPP Media. Topics covered include supply path optimization, omnichannel marketing, broadcasters' AI initiatives, converged CTV and linear ad sales, measurement, and the definitional debate around CTV. The announcement highlights ongoing M&A reshaping the sector, including ITV's acquisition by Sky, Paramount Skydance's purchase of Warner Bros. Discovery, and RTL's completion of its Sky Deutschland acquisition. The guide aims to help buyers and sellers navigate market challenges and opportunities, with physical copies available to brands, agencies, and publishers.
RTL Ad Alliance Expands to Spain
RTL AdAlliance, the international sales house owned by RTL Group, has formally launched in Spain by opening its first office in the country. The expansion is part of its 'Total Video' strategy, offering advertisers a single access point to premium European video inventory from broadcasters such as RTL, ITV, M6, Rai, and France Télévisions. The new office, led by VP of International Sales Artur Kobryn and a dedicated team, will sell TV and online video inventory. To support its growth, RTL AdAlliance has formed a strategic alliance with local broadcaster Atresmedia Publicidad. This move aims to compete for international advertising budgets that might otherwise go to US tech giants, capitalizing on Spain's fast-growing digital video advertising market. The initiative is part of a broader European expansion strategy led by CEO Stéphane Coruble.
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