Observed Signal · Sep 23, 2026 · Market Signal · Source: VIOOH · Impact: 3.5/5
VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study
VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study. Also, VIOOH partners with Starlite Media to expand programmatic DOOH reach across US retail destinations, and VIOOH expands programmatic DOOH access in the US with Screenverse partnership.
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VIOOH and Arla Foods Show Programmatic DOOH Drives Real-World Performance
VIOOH and Arla Foods have released a case study demonstrating the effectiveness of programmatic Digital Out-of-Home (DOOH) advertising in driving real-world performance for outdoor campaigns. The collaboration highlights how programmatic buying can enhance the impact of traditional outdoor advertising by enabling more precise targeting, real-time optimization, and measurable outcomes. The case study provides insights into the strategies and technologies used, showcasing the benefits of integrating DOOH into broader omnichannel marketing efforts. This partnership underscores the growing importance of programmatic DOOH as a performance-driven channel in the advertising ecosystem.
VIOOH expands programmatic DOOH access in the US with Screenverse partnership
VIOOH announces a new partnership with Screenverse to expand programmatic DOOH access in the US, adding premium inventory to its global platform.
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