Observed Signal · Aug 27, 2026 · Market Signal · Source: Saint Elmo's · Impact: 3/5
„Doppelt schön“: Saint Elmo’s Tourism entwickelt neue Markenkampagne für Baden-Baden
Mit der neuen Markenkampagne „Doppelt schön“ schärft die Baden-Baden Tourismus GmbH ihr Profil als hochwertige Lifestyle-Destination. Konzipiert und umgesetzt in Zusammenarbeit mit Saint Elmo’s Tourism inszeniert die Kampagne die Besonderheit Baden-Badens mit einer eigenständigen Bild- und Sprachwelt und einem kanalübergreifenden Kommunikationsansatz.
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„Doppelt schön“: Saint Elmo’s Tourism entwickelt neue Markenkampagne für Baden-Baden
Mit der neuen Markenkampagne „Doppelt schön“ schärft die Baden-Baden Tourismus GmbH ihr Profil als hochwertige Lifestyle-Destination. Konzipiert und umgesetzt in Zusammenarbeit mit Saint Elmo’s Tourism inszeniert die Kampagne die Besonderheit Baden-Badens mit einer eigenständigen Bild- und Sprachwelt und einem kanalübergreifenden Kommunikationsansatz.
bett1.de launches brand-led campaign with new creative partner
bett1.de has launched a brand relaunch that shifts focus from individual products to the overall brand. The new international campaign is created by Aimaq Creative Studios, while media planning and buying remain managed in-house by bett1.de. The campaign began in Germany on 2026-07-31 and will run on numerous linear TV channels as well as on streaming services, YouTube and social media. bett1.de says it spends an estimated several dozen million euros on media advertising in Germany.
Dallmayr launches new umbrella campaign for Italian coffee moments at home
Dallmayr, the German premium coffee brand, has launched a new umbrella brand campaign titled 'Jedes Mal besonders' (Every time special). The campaign aims to position Dallmayr as the brand for special coffee moments at home, evoking Italian café culture. The centerpiece is a 20-second TV commercial created by agencies Fantomas and Saint Elmo's, with production by E+P Commercials, directed by Duncan Winecoff. The spot features a couple dressing up for a fancy restaurant but ultimately enjoying coffee at home, reminiscent of a recent Frosta campaign. The campaign includes five TV and digital spots for Dallmayr's product ranges: Prodomo, Crema d’Oro, Home Barista, and Röstkunst, each telling a distinct coffee moment. The commercials will run online from now until end of November, and on linear TV from October 26 to November 15.
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