Observed Signal · Jul 24, 2026 · Market Signal · Source: Eyeota · Impact: 4/5
Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers
Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers Eyeota
Track Eyeota Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
ATS London 2026 — Speakers & Vendor Consent List
ExchangeWire’s ATS London 2026 “Meet the Speakers” page functions as a CMP-style vendor transparency and consent registry tied to the ATS London 2026 event, with page timestamps shown on 2026-08-19, 2026-08-24 and metadata dated 2026-08-26. It enumerates dozens/hundreds of adtech, martech, measurement and publisher vendors (examples include Adobe Advertising Cloud, Amazon Ads, Google Advertising Products, Microsoft Advertising, Criteo, DoubleVerify, Index Exchange, 33Across, LiveRamp, PubMatic, Magnite and Xandr) and publishes, per vendor, declared legal bases (Consent or Legitimate Interest), permitted purposes (e.g., measure advertising performance, create profiles for personalised advertising), special purposes/features, categories of personal data processed (IP addresses, device identifiers, geolocation), tracking methods (e.g., “Cookies only” or “Cookies and others”), consent expiry and explicit data retention durations. Vendors participating in IAB TCF 980 are identified; the content is a granular vendor/cookie/consent reference rather than a narrative speaker article.
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.