Observed Signal · Jul 17, 2023 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
New Era of Google Analytics Reporting: GA4 Options Explained
This article from CMSWire explains the four primary methods for extracting data from Google Analytics 4 (GA4) after the migration from Universal Analytics. The methods include Standard Reports, Explorations, the Data API, and BigQuery Export. Standard Reports use pre-aggregated data for quick lookups, while Explorations and BigQuery Export work with raw data, offering deeper analysis but with limitations like data retention and sampling. The Data API enables programmatic access and unsampled queries, often used with ETL tools. BigQuery Export provides individual-level data for advanced use cases like composable CDPs but requires SQL expertise and may incur costs. The article guides marketers on when to use each option based on their needs.
Provides practical guidance on GA4 reporting options, relevant for marketers transitioning from Universal Analytics, but not industry-shifting news.
Track Google Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- GA4 provides four data extraction methods: Standard Reports, Explorations, Data API, and BigQuery Export.
- Standard Reports use pre-aggregated data, while Explorations and BigQuery Export use raw data.
- Explorations retain raw data for up to 13 months and sample data after 10 million events.
- BigQuery Export is free with GA4 but may generate usage fees on Google Cloud.
- The Data API supports unsampled data queries and programmatic access via ETL tools like Fivetran and Supermetrics.
Connected Companies & Entities
5 Entities mapped“Google has provided four different methods to pull data out of GA4: Standard Reports, Explorations, the Data API and the BigQuery export....”
“users deploy the Data API alongside ETL tools such as Fivetran, AirByte, Stitch or Supermetrics...”
“users deploy the Data API alongside ETL tools such as Fivetran, AirByte, Stitch or Supermetrics...”
“users deploy the Data API alongside ETL tools such as Fivetran, AirByte, Stitch or Supermetrics...”
“users deploy the Data API alongside ETL tools such as Fivetran, AirByte, Stitch or Supermetrics...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
US suspends Microsoft, Adobe from green card labor program
The Trump administration has suspended Microsoft, Adobe, and six other major tech firms—Capgemini, Cognizant, HCL, Infosys, Tata, and Wipro—from the U.S. Permanent Labor Certification program, which facilitates green cards for skilled foreign workers. Secretary of Labor Keith Sonderling cited active federal investigations and alleged fraud, noting that no new or pending applications from these companies will be accepted. Vice President JD Vance accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft defended its practices, stating that most U.S. employees are American and that 80% of its H-1B petitions were for existing employees. The announcement was made during a White House summit on H-1B fraud, and the administration also plans to investigate nine universities, including Harvard, Yale, and Stanford, over student visa program abuse.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.