Observed Signal · May 18, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
NetGrowth Becomes Exclusive Reseller for Multilocal in DACH
Swiss adtech intermediary NetGrowth has been appointed the exclusive reseller for British firm Multilocal across Switzerland, Germany and Austria. NetGrowth will offer Multilocal’s programmatic curation solutions centered on the Cureon platform, which supplies curated inventory and data-driven targeting across multiple programmatic platforms without tying advertisers to a single ecosystem. According to the announcement, four agencies and five advertisers are already active with the solution in Switzerland; neither company disclosed revenues or campaign volumes. Multilocal, founded in 2019 by two former Microsoft executives, positions itself as a provider of curated programmatic marketplaces. NetGrowth’s Managing Director Arend Hendriks and Multilocal CEO James Leaver are quoted on the strategic fit for DACH expansion.
Regional exclusive reseller agreement expands Multilocal’s programmatic curated marketplace presence in the important DACH advertising market, giving local advertisers and agencies access to curated inventory and alternative programmatic supply — but the announcement is limited in scale and lacks financial metrics.
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Key Takeaways & Evidence Grounding
- NetGrowth appointed exclusive reseller for Multilocal in Switzerland, Germany and Austria (DACH).
- Multilocal’s Cureon platform provides programmatic curation, access to curated inventory and data-driven targeting across multiple programmatic platforms.
- In Switzerland, four agencies and five customers are already active with the offering; no revenue or campaign figures disclosed.
- Multilocal was founded in 2019 by two former Microsoft executives; James Leaver is CEO and Co‑Founder.
- Arend Hendriks is Managing Director of NetGrowth and is quoted supporting Multilocal’s transparency and programmatic quality claims.
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