Observed Signal · Sep 18, 2026 · Hiring · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
CTV & Streaming Market: Netflix appoints Jan Bennemann as film head for DACH
Netflix has officially named Jan Bennemann as the new Head of Film for the DACH region (Germany, Austria, Switzerland), confirming his appointment after a temporary stint. Bennemann, who joined Netflix in 2021, will oversee the development and creative direction of the entire film portfolio in the region. He succeeds Sasha Bühler, who left the company after seven years. Previously serving as Director Series DACH, Bennemann was responsible for series like 'Achtsam Morden', 'Crooks', and 'Unfamiliar'. With this appointment, Netflix continues its strategy of promoting internal talent, as overall responsibility for the German strategy remains with Katja Hofem.
Leadership change at a major streaming platform; relevant to the adtech industry due to the importance of CTV advertising inventory, but not a major industry-shifting event.
Key Takeaways & Evidence Grounding
- Netflix appointed Jan Bennemann as Head of Film for the DACH region.
- Bennemann previously served as Director Series DACH at Netflix.
- He succeeds Sasha Bühler, who left after seven years.
- Bennemann has been with Netflix since 2021.
- The appointment was confirmed by Netflix on Friday.
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