Observed Signal · Oct 28, 2026 · Hiring · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Ex-Netflix film chief Sasha Bühler moves to Prime Video
Sasha Bühler, former head of film at Netflix for the German-speaking market, will become Head of German Originals at Prime Video and Amazon MGM Studios starting December 1. She succeeds Philip Pratt, who departed Amazon months ago to lead Disney's originals in German-speaking regions from early 2027. Bühler, who spent seven years at Netflix, will report to Tara Erer, Director of Northern European Originals, UK Unscripted & Film. Her appointment signals Prime Video's growth ambitions in the region. Bühler previously worked 11 years at Constantin Film and at SquareOne Entertainment. Her portfolio includes successful titles like 'Maxton Hall' and 'LOL: Last One Laughing', with upcoming projects such as 'Superior', 'Holey Moley – Minigolf Extreme', 'Der erste letzte Tag', and 'The Prototype'.
Hiring news in the streaming industry, relevant for the DACH market but not an industry-shifting event.
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Key Takeaways & Evidence Grounding
- Sasha Bühler becomes Head of German Originals at Prime Video and Amazon MGM Studios on December 1.
- She succeeds Philip Pratt, who moved to Disney+ for German-speaking originals.
- Bühler previously led film for Netflix in German-speaking markets for seven years, overseeing hit productions like 'All Quiet on the Western Front'.
- She will report to Tara Erer, Director of Northern European Originals, UK Unscripted & Film.
- Her portfolio includes Amazon hits like 'Maxton Hall' and upcoming projects such as 'Superior' and 'The Prototype'.
Connected Companies & Entities
6 Entities mapped“Sasha Bühler will become Head of German Originals at Prime Video and Amazon MGM Studios.”
“Bühler previously worked at Netflix as film chief for seven years.”
“Sasha Bühler will become Head of German Originals at Prime Video and Amazon MGM Studios.”
“Philip Pratt, Bühler's predecessor, moved to Disney+ in early October.”
“Bühler previously worked at Constantin Film for 11 years.”
“Philip Pratt, the outgoing Head of German Originals, is moving to Disney to lead originals in German-speaking regions.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Netflix film chief Sasha Bühler departs after seven years
Sasha Bühler, who joined Netflix in 2019 from Constantin Film and served as Content Director Film for the DACH region, has left Netflix after seven years. Netflix confirmed the departure to DWDL.de; the US trade outlet Deadline had reported it earlier. During her tenure Bühler oversaw German and regional film strategy (initially from London, later from Berlin) and was involved in internationally noted productions including the Oscar-winning Im Westen nichts Neues. Jan Bennemann has taken the role of Film Lead on an interim basis while overall responsibility for Netflix’s German strategy remains with Katja Hofem. Netflix did not provide reasons for the departure and Bühler’s next move is unknown.
Philip Pratt leaves Amazon MGM Studios Germany
Philip Pratt, head of German Originals for Prime Video and Head of German Originals at Amazon MGM Studios Germany, has left the company after more than eleven years to pursue an opportunity outside Amazon. His departure was communicated internally by Tara Erer on August 3, 2026 and Pratt also announced it on LinkedIn; he has not disclosed his next role. Pratt became Head of German Originals at MGM Studios Germany in 2018 and led German original programming for eight years, overseeing titles including LOL: Last One Laughing, Maxton Hall and Perfekt Verpasst. A successor has not been named; Pratt’s direct reports will report to Tara Erer in the interim, while Petra Hengge (series), Verena Schilling (films) and Volker Neuenhoff (entertainment) retain responsibilities. Amazon says ongoing and planned projects should not be affected. Pratt joined Amazon in 2015 after roles including leading Watchever’s German content unit and founding Jakun Media.
Prime Video Germany Loses Third Senior Executive in Nine Months
Prime Video's German operation has seen three senior departures within nine months, raising questions about the service's future local strategy. Country Manager Christoph Schneider left amid Amazon's re-centralization, Head of German Originals Philip Pratt has departed earlier, and Andreas Hartmann — Head of Content for the German-speaking region — confirmed he left last week. The article notes Prime Video had moved toward a more mainstream slate and established partnerships and measurement practices in Germany, but the loss of familiar contacts and the absence of named replacements create uncertainty for coproductions, licensing and programming decisions going forward.
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