Observed Signal · Aug 28, 2026 · Profile / Directory · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Connected TV (CTV) & OTT Market: NBC News — State of Streaming Directory Page
This State of Streaming directory page lists NBC News as a streaming app (Ticker: CMCSA) and links to its watch site but states there is currently no coverage for NBC News on the publisher. The page contains navigation to numerous State of Streaming articles, a promotional free ebook titled “The 2026 Advertiser's Guide to Streaming TV,” and standard site footer information (© 2026 State of Streaming).
Directory/profile page with no new coverage or substantive announcements; minor relevance to streaming/CTV metadata.
Key Takeaways & Evidence Grounding
- NBC News is listed on State of Streaming as a "Streaming App" with ticker CMCSA.
- The page links to NBC News's streaming site: https://www.nbcnews.com/watch.
- State of Streaming indicates "No coverage yet for NBC News." on this directory page.
- State of Streaming is offering a free ebook titled "The 2026 Advertiser's Guide to Streaming TV."
- The page displays a 2026 copyright: © 2026 State of Streaming.
Connected Companies & Entities
6 Entities mappedNBC News
Cross-platform US news publisher monetising audiences through advertising and subscriptions.
“NBC News — Streaming App — Ticker:CMCSA — Website: https://www.nbcnews.com/watch — No coverage yet for NBC News....”
Viant
Independent DSP focused on CTV, identity and omnichannel measurement.
“Link title on the page: "New Podcast: Viant Earnings Brunch with Jon Schulz, CMO of Viant"....”
Netflix
Streaming platform with subscription and advertising revenue.
“Article link title on the page: "NEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance"....”
YouTube
Video platform monetising audiences through ads, subscriptions and creator tools.
“Article link title on the page: "NEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance"....”
Trialfire
Local advertising and marketing attribution software for service businesses.
“Footer link / badge: "Analytics Growth Hacking (http://trialfire.com/?badge)"....”
Roku
Connected TV platform combining streaming, advertising and app distribution.
“Article link title on the page: "NEW RESEARCH: Who Owns the Home Screen? YouTube, Netflix, and Roku Battle for Dominance"....”
Ontology Mapping & Concepts
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