Observed Signal · Jul 2, 2026 · Hiring · Source: Mobilegamer.biz · Impact: 1/5 · Sentiment: Neutral
MTG hires Supercell marketer as midcore CMO
Swedish roll-up group MTG has appointed Iwo Zakowski — formerly Supercell's global head of marketing for live games and previously head of global brand marketing at Burger King — as CMO for its midcore division. Zakowski will oversee marketing across MTG's midcore studios, a portfolio the company says includes Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and PlaySimple. He will lead marketing for long-running titles such as Raid: Shadow Legends, Forge of Empires and Warhammer 40,000: Tacticus, and says his early focus will be learning what works across studios before implementing change. The article was published 2026-07-02.
Company-level senior marketing hire within a gaming studio group; limited direct impact on AdTech/MarTech infrastructure or market-wide policies.
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Key Takeaways & Evidence Grounding
- MTG has hired Iwo Zakowski to lead marketing of its midcore studios.
- Zakowski joins MTG as CMO for its midcore division, moving from Supercell where he was global head of marketing for live games.
- MTG’s portfolio includes Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and PlaySimple.
- Zakowski will lead marketing efforts for titles including Raid: Shadow Legends, Forge of Empires and Warhammer 40,000: Tacticus.
- Zakowski previously worked at Burger King (head of global brand marketing) and in marketing at Danone.
Connected Companies & Entities
4 Entities mapped“Swedish roll-up group MTG has hired former Supercell and Burger King marketeer Iwo Zakowski to lead marketing of its midcore studios....”
“Swedish roll-up group MTG has hired former Supercell and Burger King marketeer Iwo Zakowski to lead marketing of its midcore studios....”
“Swedish roll-up group MTG has hired former Supercell and Burger King marketeer Iwo Zakowski to lead marketing of its midcore studios....”
“Zakowski has also previously worked in marketing at Danone....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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