Danone

Switzerland limits child-targeted food advertising

Switzerland’s Federal Office for Food Safety and Veterinary Affairs (BLV) and the food industry agreed on a voluntary self-regulation to curb advertising of particularly sweet, salty and fatty foods directed at children. If enough companies sign, the restrictions — due to take effect in early 2027 — will ban posters within 50 metres of primary schools, spots before children’s TV shows and appearances on websites, social networks and gaming platforms where at least 30% of the audience is under 13. Major retailers and brands (e.g., Coop, Migros, Aldi, Lidl, Nestlé, Coca‑Cola) intend to sign; some industry groups (Chocosuisse) and Danone have refused. Participation is voluntary, an external body will monitor compliance, and the agreement is to be signed by year-end.

Whose Idea Was This Anyway? — Marketing Priorities

This opinion piece by François Bazini examines how annual off-site planning processes lead to marketing teams executing priorities set by other functions inside companies. After leadership defines growth targets, individual functions (marketing, revenue management, sales, sustainability, etc.) propose their initiatives, often resulting in marketing accommodating cross-functional demands — including company-wide AI programs. The author draws on his background in consulting and marketing roles at Danone, PepsiCo and Suntory to reflect on how competing agendas shape what marketing ultimately delivers. The article highlights the common organizational dynamics that push marketers to implement others’ priorities rather than owning a single cohesive marketing agenda.

Kate Farms Designs GLP-1 Friendly Shakes, Expands Retail Reach

Kate Farms designed dairy-free, sugar-free high-protein shakes with GLP-1 users and label-conscious consumers in mind and is scaling distribution into mass retail. The shakes (25g plant protein, 6g fiber, 27 vitamins/minerals, 160 calories) are expanding from under 1,000 to 3,879 Walmart stores and will roll into several thousand CVS locations, bringing total retail availability to about 6,800 stores by August. The product line was developed with clinicians and dietitians, included more than 600 taste tests and 800 flavor iterations, and follows the company’s broader push into mass retail after Danone acquired a majority stake. Kate Farms has also increased DTC and Amazon activity and boosted brand marketing, including its first OTT ads.