Observed Signal · Sep 2, 2026 · Campaign Launch · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Advertising Campaign Market: Mother Berlin's Uber Eats Campaign Stars Bruce Darnell
Mother Berlin has launched its first Germany-wide campaign for Uber Eats, adapting a global creative idea for the local market. Titled 'Du hast dir einen Deal verdient!' ('You've earned yourself a deal'), the campaign features TV personality Bruce Darnell as the new testimonial. In several spots, protagonists endure awkward everyday situations, after which Darnell appears and declares they deserve an Uber Eats deal. The films run on TV and streaming services, supported by social media assets and out-of-home motifs. Franziska Walter, Marketing Director DACH & Poland at Uber, emphasizes Uber Eats' role in daily life. The spot was produced by Tony Petersen Film, directed by Holger Jaquet, with media planning and buying handled by PHD. The creative team includes Alexander Nowak, Christina Rankel, and Christian Lotz at Mother Berlin.
Local German creative campaign launch for Uber Eats by Mother Berlin; relevant to advertising but not industry-shifting.
Key Takeaways & Evidence Grounding
- Mother Berlin created its first Germany-wide campaign for Uber Eats.
- Bruce Darnell appears as the new testimonial in the campaign.
- The campaign slogan is 'Du hast dir einen Deal verdient!'.
- The campaign includes TV, streaming, social media, and out-of-home placements.
- PHD is responsible for media planning and buying.
Connected Companies & Entities
2 Entities mappedPHD
Media agency delivering planning, buying, analytics and commerce strategy.
“Media planning and buying for the campaign is handled by PHD....”
Uber
Mobility, delivery, logistics and advertising platform with subscription layer.
“Uber Eats, Uber's food delivery service, is the advertiser behind the new campaign; Franziska Walter is Marketing Director DACH & Poland at ...”
Ontology Mapping & Concepts
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