Observed Signal · Jun 10, 2026 · Ratings Report · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Morning Ratings Week of June 1: GMA and Today Rise
Nielsen national live+same-day Big Data+Panel ratings for the week of June 1, 2026 show ABC’s Good Morning America (GMA) and NBC’s Today gained week‑over‑week and versus year‑ago levels, while CBS Mornings lost total viewers week‑over‑week. Today remained the leader in total viewers and Adults 25‑54. For the week, GMA averaged 2.702 million total viewers and 470,000 A25‑54; Today averaged 2.978 million total viewers and 640,000 A25‑54; CBS Mornings averaged 1.693 million total viewers and 285,000 A25‑54. Week‑over‑week and year‑over‑year percentage changes were reported by show in the article.
Weekly Nielsen ratings are regular measurement updates for linear TV; informative for media buyers and networks but not industry‑shifting.
Track Nielsen Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Good Morning America averaged 2,702,000 total viewers and 470,000 Adults 25-54 for the week of June 1, 2026.
- Today averaged 2,978,000 total viewers and 640,000 Adults 25-54 for the same week, remaining the top morning show.
- CBS Mornings averaged 1,693,000 total viewers and 285,000 Adults 25-54; it was down -4% in total viewers week‑over‑week but up +1% in the demo.
- Week‑over‑week: GMA was +1% total viewers and +11% A25‑54; Today was +1% total viewers and +7% A25‑54.
- Year‑over‑year: Today was +22% in both total viewers and the demo versus the same week in 2025; GMA and CBS Mornings had smaller year‑over‑year changes (GMA +4% total, +3% demo; CBS -4% total, demo flat).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Morning News Ratings: Today Narrows Lead Over GMA
Adweek reported Nielsen national live+same-day Big Data Plus Panel ratings for the week of April 27, 2026. NBC News’ Today led in total viewers (3.014 million) and Adults 25-54 (597,000), but its advantage over ABC News’ Good Morning America (GMA) narrowed to 56,000 total viewers. GMA averaged 2.961 million total viewers and 475,000 in A25-54. CBS Mornings had 1.815 million total viewers and 298,000 in A25-54. All three network morning shows grew week-to-week in total viewers but posted week-to-week declines in the A25-54 demo. Year-over-year comparisons showed Today and GMA up in total viewers versus the same week in 2025, while CBS Mornings declined. Retitled telecasts during the week were excluded from weekly and season averages.
CBS Mornings Grows; Today Still Leads Week
For the week of June 15, 2026, NBC’s Today remained the top-rated U.S. morning news program while CBS News’ CBS Mornings was the only show to post week‑over‑week gains in both total viewers and the Adults 25‑54 demo. Nielsen’s national Live+Same‑Day Big Data+Panel ratings show Today averaged 3.048 million total viewers and 686,000 A25‑54; ABC’s Good Morning America averaged 2.836 million and 457,000 A25‑54; CBS Mornings averaged 1.7 million and 274,000 A25‑54. Week‑over‑week, CBS Mornings rose +3% in total viewers and +4% in A25‑54, while GMA declined week‑to‑week in both metrics. Year‑over‑year comparisons show Today up strongly (+23% total, +24% demo) and CBS Mornings down (-9% total, -13% demo). Data source: Nielsen NTI National Live+Same Day Big Data Plus Panel (w/o 6/15/26).
Today Tops Morning Ratings Week of March 30
For the week of March 30, 2026, NBC News’ Today remained the most-watched U.S. morning show, narrowly beating ABC’s Good Morning America in total viewers. Nielsen’s national Live+Same-Day Big Data+Panel ratings show Today averaged 2.963 million total viewers and 615,000 in Adults 25–54; GMA averaged 2.904 million total viewers and 475,000 in A25–54; CBS Mornings averaged 1.736 million and 268,000 in the demo. All three network morning shows declined versus the prior week. Year-over-year comparisons versus the same week in 2025 show Today up in total viewers (+13%) but down slightly in the demo (-2%), GMA up in total viewers (+5%) but down in the demo (-8%), and CBS Mornings down substantially in both total viewers (-12%) and the demo (-22%). Source: Nielsen Big Data+Panel (NTI) as reported by Adweek/TVNewser.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.