Observed Signal · May 8, 2026 · Ratings Report · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Morning News Ratings: Today Narrows Lead Over GMA
Adweek reported Nielsen national live+same-day Big Data Plus Panel ratings for the week of April 27, 2026. NBC News’ Today led in total viewers (3.014 million) and Adults 25-54 (597,000), but its advantage over ABC News’ Good Morning America (GMA) narrowed to 56,000 total viewers. GMA averaged 2.961 million total viewers and 475,000 in A25-54. CBS Mornings had 1.815 million total viewers and 298,000 in A25-54. All three network morning shows grew week-to-week in total viewers but posted week-to-week declines in the A25-54 demo. Year-over-year comparisons showed Today and GMA up in total viewers versus the same week in 2025, while CBS Mornings declined. Retitled telecasts during the week were excluded from weekly and season averages.
Routine weekly Nielsen ratings for broadcast morning shows; useful to TV advertisers and networks but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Today (NBC) — 3,014,000 total viewers and 597,000 in Adults 25-54 for week of April 27, 2026.
- Good Morning America (GMA, ABC) — 2,961,000 total viewers and 475,000 in Adults 25-54 for week of April 27, 2026.
- CBS Mornings — 1,815,000 total viewers and 298,000 in Adults 25-54 for week of April 27, 2026.
- Today’s lead over GMA shrank to 56,000 total viewers; all three networks grew week-to-week in total viewers but fell week-to-week in the Adults 25-54 demo.
- Year-over-year: GMA was up +10% in total viewers and +7% in A25-54 vs. same week 2025; Today was up +17% in total viewers and flat in the demo; CBS Mornings was down -6% in total viewers and -1% in the demo.
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Morning Ratings Week of June 1: GMA and Today Rise
Nielsen national live+same-day Big Data+Panel ratings for the week of June 1, 2026 show ABC’s Good Morning America (GMA) and NBC’s Today gained week‑over‑week and versus year‑ago levels, while CBS Mornings lost total viewers week‑over‑week. Today remained the leader in total viewers and Adults 25‑54. For the week, GMA averaged 2.702 million total viewers and 470,000 A25‑54; Today averaged 2.978 million total viewers and 640,000 A25‑54; CBS Mornings averaged 1.693 million total viewers and 285,000 A25‑54. Week‑over‑week and year‑over‑year percentage changes were reported by show in the article.
Morning Show Ratings Drop: Today Leads, GMA Closes Gap
For the week of March 9, 2026, NBC News’ Today remained the most-watched U.S. morning newscast in total viewers and Adults 25-54, but all three major network morning shows — Today, ABC’s Good Morning America (GMA) and CBS Mornings — saw week-over-week declines. Nielsen national Live+Same Day Big Data Plus Panel ratings show Today averaged 2.918 million total viewers and 634,000 A25-54 viewers; GMA averaged 2.838 million and 452,000 in the demo; CBS Mornings averaged 1.688 million and 273,000. GMA was the only show with year-over-year gains (+12% total, +4% demo). CBS Mornings was retitled to “CBS Morn” on March 10, 2026, and that retitled telecast is excluded from the weekly and season averages (CBS’s weekly averages use four days).
Today Tops Morning Ratings Week of March 30
For the week of March 30, 2026, NBC News’ Today remained the most-watched U.S. morning show, narrowly beating ABC’s Good Morning America in total viewers. Nielsen’s national Live+Same-Day Big Data+Panel ratings show Today averaged 2.963 million total viewers and 615,000 in Adults 25–54; GMA averaged 2.904 million total viewers and 475,000 in A25–54; CBS Mornings averaged 1.736 million and 268,000 in the demo. All three network morning shows declined versus the prior week. Year-over-year comparisons versus the same week in 2025 show Today up in total viewers (+13%) but down slightly in the demo (-2%), GMA up in total viewers (+5%) but down in the demo (-8%), and CBS Mornings down substantially in both total viewers (-12%) and the demo (-22%). Source: Nielsen Big Data+Panel (NTI) as reported by Adweek/TVNewser.
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