Observed Signal · Jun 25, 2026 · Ratings Report · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
CBS Mornings Grows; Today Still Leads Week
For the week of June 15, 2026, NBC’s Today remained the top-rated U.S. morning news program while CBS News’ CBS Mornings was the only show to post week‑over‑week gains in both total viewers and the Adults 25‑54 demo. Nielsen’s national Live+Same‑Day Big Data+Panel ratings show Today averaged 3.048 million total viewers and 686,000 A25‑54; ABC’s Good Morning America averaged 2.836 million and 457,000 A25‑54; CBS Mornings averaged 1.7 million and 274,000 A25‑54. Week‑over‑week, CBS Mornings rose +3% in total viewers and +4% in A25‑54, while GMA declined week‑to‑week in both metrics. Year‑over‑year comparisons show Today up strongly (+23% total, +24% demo) and CBS Mornings down (-9% total, -13% demo). Data source: Nielsen NTI National Live+Same Day Big Data Plus Panel (w/o 6/15/26).
Weekly Nielsen ratings provide routine audience measurement data relevant to TV advertisers and buyers but do not represent major platform policy or technology changes; limited industry impact beyond short-term ad planning and linear TV monetization.
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Key Takeaways & Evidence Grounding
- NBC’s Today averaged 3.048 million total viewers and 686,000 Adults 25-54 for the week of June 15, 2026.
- ABC’s Good Morning America (GMA) averaged 2.836 million total viewers and 457,000 Adults 25-54 for the week of June 15, 2026.
- CBS News’ CBS Mornings averaged 1.7 million total viewers and 274,000 Adults 25-54 for the week of June 15, 2026.
- CBS Mornings was the only morning show to post week‑over‑week growth in both total viewers (+3%) and A25‑54 (+4%).
- Year‑over‑year: Today was up +23% in total viewers and +24% in A25‑54; CBS Mornings was down -9% in total viewers and -13% in A25‑54; GMA was up +7% in total viewers but down -6% in A25‑54.
Connected Companies & Entities
3 Entities mapped“CBS News’ CBS Mornings was the sole morning show to record week-to-week growth in both total viewers and the Adults 25-54 demo for the week ...”
“According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.836 million total viewers and 457,000 viewers in...”
“According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.836 million total viewers and 457,000 viewers in...”
Related Market Signals & Shifts
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CBS Mornings Posts Record Week-to-Week Growth
Adweek reports Nielsen national live+same-day ratings for the week of May 18, 2026, showing CBS Mornings as the only U.S. network morning show to gain week-over-week in both total viewers and the Adults 25-54 demo. CBS Mornings averaged 1.897 million viewers and 322,000 in A25-54, rising +9% in total viewers and +15% in the demo versus the prior week. NBC’s Today led with 2.969 million total viewers (562,000 A25-54) and ABC’s GMA averaged 2.74 million (436,000 A25-54). The article notes Friday telecasts on 05/22/26 were retitled and excluded from weekly/season averages. Source: Nielsen Big Data + Panel program ratings. Publication date: 2026-06-01.
Today Tops Morning Ratings Week of March 30
For the week of March 30, 2026, NBC News’ Today remained the most-watched U.S. morning show, narrowly beating ABC’s Good Morning America in total viewers. Nielsen’s national Live+Same-Day Big Data+Panel ratings show Today averaged 2.963 million total viewers and 615,000 in Adults 25–54; GMA averaged 2.904 million total viewers and 475,000 in A25–54; CBS Mornings averaged 1.736 million and 268,000 in the demo. All three network morning shows declined versus the prior week. Year-over-year comparisons versus the same week in 2025 show Today up in total viewers (+13%) but down slightly in the demo (-2%), GMA up in total viewers (+5%) but down in the demo (-8%), and CBS Mornings down substantially in both total viewers (-12%) and the demo (-22%). Source: Nielsen Big Data+Panel (NTI) as reported by Adweek/TVNewser.
April 13 Morning News Ratings: Today Leads, CBS Grows
Nielsen’s national live+same-day Big Data+Panel ratings for the week of April 13, 2026 show NBC News’ Today remained the most-watched morning show, averaging 3.002 million total viewers and 629,000 Adults 25-54. ABC’s Good Morning America (GMA) averaged 2.885 million total viewers and 483,000 in A25-54. CBS Mornings recorded 1.797 million total viewers and 299,000 in A25-54 and was the only major morning show to post week‑over‑week gains (+3% total viewers, +19% A25-54). Year-over-year comparisons versus the same week in 2025 showed Today up (+21% total, +9% demo), GMA up (+9% total, +7% demo), and CBS down (-27% total, -26% demo). The article notes Hoda Kotb filled in for Craig Melvin, reuniting with Savannah Guthrie on Today and helping keep the program above 3 million viewers.
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