Observed Signal · Jun 1, 2026 · Ratings Report · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
CBS Mornings Posts Record Week-to-Week Growth
Adweek reports Nielsen national live+same-day ratings for the week of May 18, 2026, showing CBS Mornings as the only U.S. network morning show to gain week-over-week in both total viewers and the Adults 25-54 demo. CBS Mornings averaged 1.897 million viewers and 322,000 in A25-54, rising +9% in total viewers and +15% in the demo versus the prior week. NBC’s Today led with 2.969 million total viewers (562,000 A25-54) and ABC’s GMA averaged 2.74 million (436,000 A25-54). The article notes Friday telecasts on 05/22/26 were retitled and excluded from weekly/season averages. Source: Nielsen Big Data + Panel program ratings. Publication date: 2026-06-01.
Weekly broadcast ratings affect advertiser planning and inventory allocation for linear TV but represent routine, incremental audience movement rather than industry‑shifting change.
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Key Takeaways & Evidence Grounding
- CBS Mornings averaged 1,897,000 total viewers and 322,000 Adults 25-54 for the week of May 18, 2026.
- CBS Mornings was up +9% in total viewers and +15% in the A25-54 demo versus the previous week (w/o 5/11/26).
- NBC’s Today averaged 2,969,000 total viewers and 562,000 in A25-54 for the same week.
- ABC’s Good Morning America averaged 2,740,000 total viewers and 436,000 in A25-54 for the week of May 18, 2026.
- Ratings are from Nielsen national Live+Same Day Big Data Plus Panel (current week w/o 5/18/26).
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CBS Mornings Grows; Today Still Leads Week
For the week of June 15, 2026, NBC’s Today remained the top-rated U.S. morning news program while CBS News’ CBS Mornings was the only show to post week‑over‑week gains in both total viewers and the Adults 25‑54 demo. Nielsen’s national Live+Same‑Day Big Data+Panel ratings show Today averaged 3.048 million total viewers and 686,000 A25‑54; ABC’s Good Morning America averaged 2.836 million and 457,000 A25‑54; CBS Mornings averaged 1.7 million and 274,000 A25‑54. Week‑over‑week, CBS Mornings rose +3% in total viewers and +4% in A25‑54, while GMA declined week‑to‑week in both metrics. Year‑over‑year comparisons show Today up strongly (+23% total, +24% demo) and CBS Mornings down (-9% total, -13% demo). Data source: Nielsen NTI National Live+Same Day Big Data Plus Panel (w/o 6/15/26).
CBS Mornings Grows Ahead of Independence Day
Adweek reports Nielsen national live+same-day Big Data + Panel ratings for the week of June 29, 2026, showing CBS Mornings as the only morning show to grow in both total viewers and Adults 25–54 versus the prior week. NBC’s Today remained No.1 with 2.827 million total viewers and 568,000 in A25–54, while ABC’s Good Morning America averaged 2.768 million and 455,000 in A25–54. CBS Mornings averaged 1.738 million total viewers and 288,000 in the demo, posting week-over-week gains of +5% in total viewers and +14% in A25–54. Several telecasts were retitled for the July 4th holiday (and those retitled broadcasts are excluded from weekly and season averages); ABC, CBS and NBC weekly averages for this report are based on three coded days (Monday, Wednesday and Thursday).
Morning Show Ratings Drop: Today Leads, GMA Closes Gap
For the week of March 9, 2026, NBC News’ Today remained the most-watched U.S. morning newscast in total viewers and Adults 25-54, but all three major network morning shows — Today, ABC’s Good Morning America (GMA) and CBS Mornings — saw week-over-week declines. Nielsen national Live+Same Day Big Data Plus Panel ratings show Today averaged 2.918 million total viewers and 634,000 A25-54 viewers; GMA averaged 2.838 million and 452,000 in the demo; CBS Mornings averaged 1.688 million and 273,000. GMA was the only show with year-over-year gains (+12% total, +4% demo). CBS Mornings was retitled to “CBS Morn” on March 10, 2026, and that retitled telecast is excluded from the weekly and season averages (CBS’s weekly averages use four days).
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