Observed Signal · Jul 9, 2026 · Measurement Report · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
CBS Mornings Grows Ahead of Independence Day
Adweek reports Nielsen national live+same-day Big Data + Panel ratings for the week of June 29, 2026, showing CBS Mornings as the only morning show to grow in both total viewers and Adults 25–54 versus the prior week. NBC’s Today remained No.1 with 2.827 million total viewers and 568,000 in A25–54, while ABC’s Good Morning America averaged 2.768 million and 455,000 in A25–54. CBS Mornings averaged 1.738 million total viewers and 288,000 in the demo, posting week-over-week gains of +5% in total viewers and +14% in A25–54. Several telecasts were retitled for the July 4th holiday (and those retitled broadcasts are excluded from weekly and season averages); ABC, CBS and NBC weekly averages for this report are based on three coded days (Monday, Wednesday and Thursday).
Weekly Nielsen ratings provide routine audience and demo trends that influence TV ad planning and inventory valuation but do not constitute industry-shifting news.
Track Nielsen Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Nielsen national live+same-day Big Data + Panel data used for week ending w/o 6/29/26.
- Today (NBC) averaged 2,827,000 total viewers and 568,000 Adults 25–54 for the week.
- Good Morning America (ABC) averaged 2,768,000 total viewers and 455,000 Adults 25–54 for the week.
- CBS Mornings averaged 1,738,000 total viewers and 288,000 Adults 25–54 and grew +5% (total viewers) and +14% (A25–54) versus the previous week.
- Telecasts retitled for July 4th (06/30/26 and 07/03/26) were excluded from the weekly and season averages; weekly averages are based on three days (Monday, Wednesday, Thursday).
Connected Companies & Entities
3 Entities mapped“According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.768 million total viewers and 455,000 viewers in...”
“Compared to the previous week, CBS News’ morning show grew by +5% in total viewers and +14% in the demo....”
“GMA is also keeping the race tight between it and NBC News’ Today....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
CBS Mornings Posts Record Week-to-Week Growth
Adweek reports Nielsen national live+same-day ratings for the week of May 18, 2026, showing CBS Mornings as the only U.S. network morning show to gain week-over-week in both total viewers and the Adults 25-54 demo. CBS Mornings averaged 1.897 million viewers and 322,000 in A25-54, rising +9% in total viewers and +15% in the demo versus the prior week. NBC’s Today led with 2.969 million total viewers (562,000 A25-54) and ABC’s GMA averaged 2.74 million (436,000 A25-54). The article notes Friday telecasts on 05/22/26 were retitled and excluded from weekly/season averages. Source: Nielsen Big Data + Panel program ratings. Publication date: 2026-06-01.
CBS Mornings Grows; Today Still Leads Week
For the week of June 15, 2026, NBC’s Today remained the top-rated U.S. morning news program while CBS News’ CBS Mornings was the only show to post week‑over‑week gains in both total viewers and the Adults 25‑54 demo. Nielsen’s national Live+Same‑Day Big Data+Panel ratings show Today averaged 3.048 million total viewers and 686,000 A25‑54; ABC’s Good Morning America averaged 2.836 million and 457,000 A25‑54; CBS Mornings averaged 1.7 million and 274,000 A25‑54. Week‑over‑week, CBS Mornings rose +3% in total viewers and +4% in A25‑54, while GMA declined week‑to‑week in both metrics. Year‑over‑year comparisons show Today up strongly (+23% total, +24% demo) and CBS Mornings down (-9% total, -13% demo). Data source: Nielsen NTI National Live+Same Day Big Data Plus Panel (w/o 6/15/26).
April 13 Morning News Ratings: Today Leads, CBS Grows
Nielsen’s national live+same-day Big Data+Panel ratings for the week of April 13, 2026 show NBC News’ Today remained the most-watched morning show, averaging 3.002 million total viewers and 629,000 Adults 25-54. ABC’s Good Morning America (GMA) averaged 2.885 million total viewers and 483,000 in A25-54. CBS Mornings recorded 1.797 million total viewers and 299,000 in A25-54 and was the only major morning show to post week‑over‑week gains (+3% total viewers, +19% A25-54). Year-over-year comparisons versus the same week in 2025 showed Today up (+21% total, +9% demo), GMA up (+9% total, +7% demo), and CBS down (-27% total, -26% demo). The article notes Hoda Kotb filled in for Craig Melvin, reuniting with Savannah Guthrie on Today and helping keep the program above 3 million viewers.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.