Observed Signal · Jul 21, 2026 · Podcast Episode · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Commerce / Customer Experience Market: Mondelez VPs Break Down Marketing-Sales Divide
In a Brave Commerce podcast episode, Mindy Shaltry (VP of omnichannel marketing & activation at Mondelēz U.S.) and Wes Saraceni (VP of consumer experience U.S. at Mondelēz International) discuss aligning marketing and sales to build seamless shopper journeys. Hosts Rachel Tipograph and Sarah Hofstetter explore how breaking organizational silos, reshaping the traditional funnel, and focusing on the "missing middle" can create more connected consumer experiences across the path to purchase. The conversation highlights leadership lessons from stepping into unfamiliar roles and what large organizations can learn from smaller brands about connecting every stage of the consumer journey.
Provides practical marketing and organizational alignment insights for brands and commerce teams but does not announce major platform, policy, or technology changes.
Key Takeaways & Evidence Grounding
- Mindy Shaltry is VP of omnichannel marketing & activation at Mondelēz U.S.
- Wes Saraceni is VP of consumer experience U.S. at Mondelēz International.
- The conversation took place on the Brave Commerce podcast hosted by Rachel Tipograph and Sarah Hofstetter.
- Discussion topics included aligning marketing and sales, reshaping the traditional funnel, and focusing attention on the "missing middle" of the consumer journey.
Connected Companies & Entities
4 Entities mappedMondelēz International
Global branded snacks manufacturer and advertiser.
“In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of omnichannel marketing & activation ...”
Publicis Groupe
Global advertising, media, consulting and data services group.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
Kenvue
Advertiser / Brand (Buys Ads)Public consumer health brand owner spun out from Johnson & Johnson.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
Boston Consulting Group (BCG)
Global management consultancy for strategy, transformation, AI, and customer insight.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
Ontology Mapping & Concepts
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