Observed Signal · Jul 21, 2026 · Podcast Episode · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Commerce / Customer Experience Market: Mondelez VPs Break Down Marketing-Sales Divide
In a Brave Commerce podcast episode, Mindy Shaltry (VP of omnichannel marketing & activation at Mondelēz U.S.) and Wes Saraceni (VP of consumer experience U.S. at Mondelēz International) discuss aligning marketing and sales to build seamless shopper journeys. Hosts Rachel Tipograph and Sarah Hofstetter explore how breaking organizational silos, reshaping the traditional funnel, and focusing on the "missing middle" can create more connected consumer experiences across the path to purchase. The conversation highlights leadership lessons from stepping into unfamiliar roles and what large organizations can learn from smaller brands about connecting every stage of the consumer journey.
Provides practical marketing and organizational alignment insights for brands and commerce teams but does not announce major platform, policy, or technology changes.
Wichtigste Kernpunkte & Evidenz
- Mindy Shaltry is VP of omnichannel marketing & activation at Mondelēz U.S.
- Wes Saraceni is VP of consumer experience U.S. at Mondelēz International.
- The conversation took place on the Brave Commerce podcast hosted by Rachel Tipograph and Sarah Hofstetter.
- Discussion topics included aligning marketing and sales, reshaping the traditional funnel, and focusing attention on the "missing middle" of the consumer journey.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenMondelēz International
Globaler Markenhersteller und Werbetreibender im Snack- und Süßwarensegment.
“In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of omnichannel marketing & activation ...”
Publicis Groupe
Globaler Konzern für Werbung, Media, Consulting und Datendienstleistungen.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
Kenvue
Advertiser / Brand (Buys Ads)Börsennotierter Markenhersteller für Consumer Health, hervorgegangen aus der Abspaltung von Johnson & Johnson.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
Boston Consulting Group (BCG)
Globale Managementberatung für Strategie, Transformation, KI und Customer Insights.
“Sarah Hofstetter is co-founder and board member at 37Arc,a board director at Campbell's and Kenvue, a senior advisor at BCG and Publicis, an...”
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