Observed Signal · Oct 15, 2026 · Market Signal · Source: Moloco · Impact: 2/5
Moloco Partners with Haus to Expand Access to Independent Mobile App and CTV Advertising Measurement
We're partnering with Haus to expand independent incrementality measurement to more brands running mobile app and Performance CTV campaigns on Moloco.
Track Moloco Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Moloco launches agency partner program to expand beyond mobile
Moloco, a performance ad-tech firm known for mobile programmatic advertising, has launched an agency partner program to expand its client base and move beyond mobile into CTV and other media. The program was co-designed with a group of about a dozen agencies — including Dentsu UK & Ireland, PMG, M+C Saatchi Performance, SplitMetrics, RocketLab and Admiral Media — and emphasizes co-selling, joint pitching, co-building and shared case studies. Sunil Rayan, Moloco’s chief business officer, said the initiative aims to educate agencies on AI advertising and outcome metrics, clarify overlap between performance marketing and AI, and scale via partners. Moloco’s AI-driven workflow filters fraud, matches audiences, recommends ads and prices, bids, and then evaluates attribution for subsequent bidding decisions.
Moloco Becomes First Technology Provider to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers
Receive all future signals for Moloco & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.