Observed Signal · Feb 6, 2018 · Trend Analysis · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Mobile Recruiting: Reaching the Smartphone Generation
The article argues that companies must adapt recruitment processes to smartphone-dominated behavior to appeal to younger audiences, especially Gen Z. A 2017 Mobile Recruiting Study found smartphones account for 76.1% of devices used for job searching, surpassing desktops. To reach Generation Y and Z via career sites and job boards, mobile optimization—responsive design and large tap targets—is essential, while lengthy forms should be avoided to reduce friction. The piece highlights mobile-friendly candidate journeys and the integration of apps or social channels for touchpoints. It cites social recruiting using XING, LinkedIn, Facebook, Snapchat, and Tinder, with examples such as Truffls—a Berlin startup that imports Xing and LinkedIn data and uses a Tinder-like swipe—and Talentcube, which enables video applications. It also notes that some senior roles may not yet be mobile-ready, but that the trend will shift. The article envisions future channels (VR, holographic interviews) and frames this as part of the ongoing War for Talents.
Highlights shift to mobile recruiting and social recruiting; relevant to recruitment marketing and HR tech.
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Key Takeaways & Evidence Grounding
- 2017 Mobile Recruiting Study: smartphones account for 76.1% of job-search devices, surpassing desktops.
- To reach Gen Y and Z, mobile-friendly career sites with responsive design and large click areas are essential; lengthy forms should be avoided.
- Social recruiting channels cited include XING, LinkedIn, Facebook, Snapchat, Tinder; Truffls imports Xing/LinkedIn data and uses a Tinder-like swipe for applications.
- Talentcube enables video-based job applications.
- The article anticipates future recruitment technologies such as VR and holographic interviews, and notes an ongoing War for Talents.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
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Snap Exec: Much AI-Generated Content Is Just Crap
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