Observed Signal · Sep 15, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Meta Launches Campaign Budget Planner
Meta has announced a new Budget Planner tool that lets advertisers automatically adjust campaign budgets for defined time windows, such as peak shopping days or holidays. After the period ends, the budget is automatically reset to the daily limit, removing the need for manual changes or new campaigns. The feature will be available from the start of Q4 for both manual and automated campaigns, including Advantage+ Shopping campaigns. The tool aims to help advertisers reach more customers during high-traffic periods and boost sales ahead of Black Friday and the holiday season. In addition, Meta will roll out Promotional Ads for the holidays to more advertisers in the US, UK, Canada, and Australia, and Reminder Ads to boost visibility for seasonal promotions. Meta is also testing Shops Ads integrations with Adobe Commerce, Magento Open Source, and Salesforce Commerce Cloud, reflecting ongoing retail-media enhancements on the platform.
Major platform feature release from Meta affecting advertiser budgeting and holiday campaigns.
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Key Takeaways & Evidence Grounding
- Meta announced a Budget Planner tool to auto-adjust campaign budgets for defined periods and revert to the daily cap afterward.
- Budget Planner is available from Q4 for manual and automated campaigns, including Advantage+ Shopping campaigns.
- Promotional Ads will be expanded for the holiday season to US, UK, Canada, and Australia; Reminder Ads will also be available.
- Meta is testing Shops Ads integrations with Adobe Commerce, Magento Open Source, and Salesforce Commerce Cloud.
- The feature aims to help advertisers reach more customers during peak periods and increase sales.
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Grok Bot Searches X, Integrates Rival AI Models
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Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Global ad market grows 11.9% in 2026; print, TV weak
According to Warc Media's forecast, the global advertising market is set to grow by 11.9% in 2026 to $1.34 trillion, following 10% growth in 2024 and 2025. Key growth drivers include investments in AI and major events like the Olympics and the FIFA World Cup. Social media will see the strongest growth at 21.3% to $394.6 billion, followed by VOD, retail media, search, and DOOH. Traditional media declines: TV down 1.8%, print down 0.9%, and radio down 3.0%. Alphabet, Amazon, and Meta will capture a combined 59.7% of global ad spend outside China. The growth is expected to normalize to 8.4% in 2027 and 7.9% in 2028. AI is reshaping targeting, creative, and campaign optimization, and creating new ad environments like generative search.
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