Observed Signal · Jan 26, 2022 · M&A - Announced · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Medallia Signs Deal to Acquire Journey Orchestration Firm Thunderhead
Medallia, a customer and employee experience software provider, has signed a definitive agreement to acquire Thunderhead, an enterprise technology company specializing in real-time interaction management and journey orchestration. The acquisition combines Medallia Experience Cloud with Thunderhead's journey orchestration engine (JOE), designed to help organizations analyze customer interactions across touchpoints, execute optimal communications, and predict future interactions. Terms were not disclosed. The transaction is expected to close in the first quarter of Medallia's fiscal year. This deal follows Thoma Bravo's acquisition of Medallia in October 2021. Company officials said Thunderhead will strengthen Medallia's ability to power individualized journeys and conversations at scale across online and offline channels. Thunderhead ONE brings together IoT, digital, contact center and offline interactions. Goldman Sachs & Co. LLC is serving as exclusive financial advisor to Thunderhead, with Kirkland & Ellis LLP advising Medallia and Allen & Overy LLP advising Thunderhead.
Consolidation in the customer experience management space, expanding Medallia's capabilities into journey orchestration. Limited direct impact on core advertising technology infrastructure.
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Key Takeaways & Evidence Grounding
- Medallia signed a definitive agreement to acquire Thunderhead, a journey orchestration and real-time interaction management provider.
- The acquisition combines Medallia Experience Cloud with Thunderhead's Journey Orchestration Engine (JOE).
- Financial terms of the Thunderhead acquisition were not disclosed.
- The transaction is expected to close in the first quarter of Medallia's fiscal year.
- Medallia was itself acquired by Thoma Bravo in October 2021.
Connected Companies & Entities
3 Entities mapped“Medallia, a customer and employee experience software provider, has announced the signing of a definitive agreement to acquire Thunderhead....”
“The news comes a few months after Medallia was acquired in October by software investment firm Thoma Bravo....”
“Goldman Sachs & Co. LLC is serving as exclusive financial advisor to Thunderhead....”
Ontology Mapping & Concepts
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