Observed Signal · Feb 14, 2025 · Podcast Episode · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Maximizing Revenue & Brand Safety in Streaming
This episode of The AdTech Forum, Series 2 Episode 2, features Jarred Wilichinsky, SVP of Ad Operations at Paramount, discussing brand safety, content distribution, and the use of data and audience insights to optimize monetization across streaming and other screens. The cross-screen SSP perspective highlights Paramount’s premium approach and the need to streamline relationships with SSPs to improve ad experiences and revenue. The discussion covers balancing content distribution with brand safety, measurement, and privacy considerations across platforms, while emphasizing the role of first-party data and audience signals in informing cross-platform strategies. Sponsored by Cadent, the episode underscores advertiser trust, transparency, and collaboration in the evolving streaming and programmatic ecosystems. Recorded in April 2024, the conversation reflects ongoing industry emphasis on quality content, safe ad experiences, and cross-channel optimization.
Industry discussion on brand safety and SSP optimization in streaming; not a major platform release
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Key Takeaways & Evidence Grounding
- Jarred Wilichinsky is the SVP, Ad Operations at Paramount.
- Episode is Series 2, Episode 2 of The AdTech Forum sponsored by Cadent.
- Discussion covers brand safety, content distribution, and cross-platform optimization using data and audience insights.
- Emphasizes streamlined SSP relationships to improve ad experiences and monetization.
- Recorded in April 2024.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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