Observed Signal · Aug 26, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Marti Communication Runs Abacus Umantis HR Campaign
Marti Communication AG created and is running an advertising campaign for Abacus Umantis to promote its digital HR/personnel management solution across Switzerland, Germany and Austria. The campaign uses recurring animal motifs (a mammoth and a lion) made from paper documents to illustrate paper-heavy HR processes, and is served via digital channels including LinkedIn, Meta, YouTube and Google Search & Display. It directs traffic to a central landing page for booking appointments. The campaign has been running since mid-May and coincides with a relaunch of the umantis.com website, for which Marti Communication AG handled concept, design and programming. Abacus Umantis is a 100% subsidiary of the Abacus Group and originated as a spin-off from ETH Zurich and the University of St. Gallen in 2000.
Regional agency-led advertising campaign and website relaunch with limited broader AdTech or MarTech industry impact.
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Key Takeaways & Evidence Grounding
- Marti Communication AG is responsible for conception, design and programming of the refreshed umantis.com website.
- Abacus Umantis is promoting its digital HR/personnel management solution in Switzerland, Germany and Austria.
- The campaign has been running since mid-May and uses motifs (mammoth and lion) formed from paper files to represent paper-based HR processes.
- Campaign media channels include LinkedIn, Meta, YouTube and Google Search & Display formats and lead to a central landing page for appointment bookings.
- Abacus Umantis is a 100% subsidiary of the Abacus Group and was founded as a spin-off from ETH Zurich and the University of St. Gallen in 2000.
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