Observed Signal · Jun 22, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
DV Bern launches nerdy-character campaign
Bernese IT service provider DV Bern has commissioned Republica to develop a regional marketing campaign to reposition the company from a pure technology provider to a broader consultancy and software partner. The campaign, titled with the creative idea “Nerds im Herzen, Techies im Kopf,” uses illustrated characters representing tech hobbies to communicate DV Bern’s services (consulting, software development, IT services). Republica produced an AI-generated TV spot that personifies a phishing email as a character. The campaign runs regionally in Bern, the Mittelland and Biel across LinkedIn ads, digital banners, print inserts and a radio spot; Gassmann Media and Ads & Figures participated in media and ad delivery. Publication date: 2026-06-22.
Regional creative campaign by an agency for an IT services firm; relevant to marketing/creative practice but limited impact on the wider AdTech/MarTech ecosystem aside from a use of AI in creative production.
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Key Takeaways & Evidence Grounding
- DV Bern engaged Republica to create a regional brand/campaign to broaden its positioning beyond technology provision.
- The campaign’s creative idea is «Nerds im Herzen, Techies im Kopf» and centers on illustrated tech-themed characters.
- Republica produced an AI-generated TV spot that stages a phishing email as a character.
- Campaign media channels include LinkedIn ads, digital banners, print inserts and a radio spot.
- Gassmann Media and Ads & Figures were involved in campaign distribution and ad delivery.
Connected Companies & Entities
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