Observed Signal · Apr 7, 2022 · Research Report · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Marketers Quit in Record Numbers, LinkedIn Report Finds
LinkedIn released a report on marketing jobs and skills trends, revealing a 374% growth in marketing jobs posted in 2021 and over 1.3 million openings. However, 618,000 marketers left their jobs, a 31% year-over-year increase, driven by work-life balance, compensation, and company culture. The report highlights rapidly growing skills like social media advertising (+102%) and Instagram (+96%). Experts from Uberflip and FarEye advise marketing leaders to prioritize culture, flexibility, and learning and development to attract and retain talent. The findings underscore the need for employers to adapt to a workforce that values remote work and personal growth, especially as the martech landscape expands.
Provides industry-wide data on marketing talent retention and skills trends, relevant for AdTech/MarTech companies competing for talent.
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Key Takeaways & Evidence Grounding
- LinkedIn reported 374% growth in marketing jobs posted in 2021, totaling over 1.3 million.
- Marketing industry saw 618,000 job departures in 2021, a 31% year-over-year increase.
- 40% of job seekers consider company culture a top priority when looking for a new position.
- Social media advertising skills grew 102% year-over-year on LinkedIn profiles.
- Employees who feel cared for are 3.7 times more likely to recommend their company.
- Nearly 90% of employees want to remain remote most of the time.
Connected Companies & Entities
2 Entities mapped“LinkedIn has released its latest report on marketing jobs and skills trends....”
“Uberflip has a learning and development initiative with more than 100,000 online courses with Udemy....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Nadella's AI Pivot: Can He Reinvent Microsoft Again?
This article examines CEO Satya Nadella's efforts to transform Microsoft for the AI era. Despite a near $4 trillion market cap and early investment in OpenAI, Microsoft trails rivals like Nvidia, Anthropic, and Meta in key AI segments. The company is shifting from subscription-based pricing to consumption-based billing (UBB) for its AI products, starting with Copilot Cowork. GitHub Copilot has seen growth to 50 million users, but Microsoft lost its exclusive cloud relationship with OpenAI. Nadella promotes building a 'frontier ecosystem' rather than a single frontier model, integrating various AI models into Copilot. Challenges include sluggish Copilot adoption, competition from AI-native startups, and uncertainty among enterprise customers about usage-based costs.
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