Observed Signal · Feb 25, 2024 · Webinar · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
March 6 Use Case Webinar with LiveRamp
Quo Vadis released a recording of its March 6 live use-case webinar with Travis Clinger, Chief Connectivity Officer at LiveRamp, focusing on identity and targeting in a post-cookie era. The session centers on interoperability across the open web, Privacy Sandbox, and walled gardens, and previously explored the role of clean rooms and universal IDs in audience matching, introducing the Gravity Theory of Walled Garden Data Trades. The recording expands on how advertisers can achieve precise audience targeting without third-party cookies, outlining multiple viable approaches and stressing a test-and-learn mindset. Five data-trade rules are highlighted: all data is now walled garden data; Data A joined with Data B increases value; regional differences affect data quality; data trades benefit both parties; and market-makers facilitate trades. The post also promotes the AdTech Economic Forum in NYC on April 24 and invites questions, noting content is informational and not investment advice.
Identity/interoperability topic; not a major industry-shifting news item.
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Key Takeaways & Evidence Grounding
- LiveRamp’s Travis Clinger presented in a Quo Vadis Use Case Webinar.
- Recording discusses 3rd-party cookies deprecation and alternatives for audience targeting.
- Gravity Theory of Walled Garden Data Trades is highlighted.
- Rules for data trades include: all data is walled garden data; Data A + Data B increases value; regional differences matter; trades benefit both parties; market-makers facilitate trades.
- AdTech Economic Forum is scheduled for April 24 at The New York Times Center.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
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